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Content Strategy Lead

| Greater NYC Area

Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. At Meetup, you’ll help create the future of real community—a future where people show up, do things, and actually talk. Join us - we need your help.

The Content Strategy Lead will be instrumental in ensuring the stories and messages we create are powerful, clear and consistent across all our channels. You'll share your vision and be involved from concept to execution to announcement - engaging team members, users, and organizers at each step. It's a thrilling and pivotal time for us to place the power of words in experienced hands.

You're perfect for this role if you are versatile, and if you love both high-level strategy as well as being hands-on in the creation process. You're a strong communicator and you know how to build consensus for ideas, as well as bring cross-functional teams through the finish line.

As Content Strategist Lead, you will:

  • Partner with product, design, and brand leads throughout the product lifecycle to focus on content strategy, UX writing, taxonomy, localization, and new feature announcements
  • Drive the strategy and communication of content standards and systems for the product across platforms, including email and notifications.
  • Build and lead a 2-3 person team of content strategists
  • Work with designers to identify and resolve inconsistencies and surface opportunities in our core user flows (RSVP, Join, Registration)
  • Initiate research projects, including content audits and gap analysis to identify new opportunities to level up
  • Work with a content strategist and designers to lead the effort in simplifying taxonomy for topics, categories, and Meetups
  • Collaborate across teams to create, refine, and ensure consistency of Meetup's brand voice
  • Collaborate with UX Research and design to evolve and communicate an understanding of what messages work with different segments and why
  • Design and implement lightweight workflows to help the team efficiently produce high-quality content

Ideally, you'll possess:

  • 7-9 years of experience as a Content Strategist or UX/Product writer, working both independently and cross-functionally in a product/tech company
  • A portfolio with samples of great product, UX, email, and mobile app content, including micro-copy and push notifications
  • A collaborative work style that allows you to write evolving content to deadline
  • Experience in making and scaling the voice of a digital product
  • An ability to translate ideas into jargon-free, thoughtful, and concise copy
  • Sensitivity to the relationship between copy, information hierarchy, graphic design, and typography
  • A yen for designing human interactions that enchant, engage, and empower end users
  • Curiosity, drive, independence, humility, and a sense of humor

Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in? Tell us your story and send along a link to some writing samples.

 
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • SwiftLanguages
    • React/ReduxLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement

Location

Meetup is in the vibrant and trendy SoHo neighborhood. Just steps away from the BDFM6 and a short hop and skip to the NQRW.

What are Meetup Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Meetup offers a generous health plan, including paid deductibles and One Medical access. Each employee is eligible for 3+ weeks of vacation, Summer Fridays, and up to 16 weeks paid parental leave + transition leave. Each Tuesday, Meetup caters breakfast for the team, and we host weekly rooftop BBQs in the summer months. As part of the WeWork family, we also get to participate in the annual Summer Conference and Global Conference.

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