About Us

Primary is a vertically integrated ecommerce brand that is changing how parents shop for kids clothes. We have our sights set on transforming the $30B kids clothing industry in the U.S. We are venture-backed, and building a team of superstars with significant experience across ecommerce, apparel, and technology. We launched mid-2015 to overwhelming press and customer response (82 NPS score), and are on our way to building a break-through brand that can be part of millions of people’s lives. Our founders (both women!) were previously senior executives at Quidsi, the ecommerce company behind Diapers.com, which was acquired by Amazon for $545M.

As a junior copywriter, you’ll be joining the Creative team at Primary to help bring compelling copy and brand voice to multiple platforms, including email marketing, site copy, and print marketing among other tasks. Our brand is vibrant, joyful, big-hearted and brave--and someone with the same characteristics will thrive here as they bring the brand to life through engaging, effective copy.

What you'll do:

• Write engaging email marketing copy for acquisition and retention audiences
• Write and edit Facebook ad copy to promote styles, collections, and company promotions
• Collaborate and write copy for direct and shared mail print pieces
• Aid in product naming, product descriptions, and landing pages on our site
• Proofread
• Collaborate with Creative and Marketing teams to execute brand campaigns

You are:

• Comfortable in a fast-paced and always changing startup environment, with strong ability to be nimble and adaptable
• Able to effectively navigate ambiguous situations, with a positive, proactive, and solution-oriented approach
• A versatile, fast writer with a strong sense of brand voice
• Creative and always looking for a fresh way to tell the story
• A team player who can work together to see projects through to the finish line
• A valuable collaborator who can brainstorm and build on ideas
• Funny and genuine (qualities that come in handy in copy and in person)

You have:

• A college degree (or equivalent experience)
• A strong portfolio of copywriting work (fashion or ecommerce a plus)
• A command of language and an eye for detail
• Excellent people skills and an ability to take feedback
• Passion for Primary as a game-changing brand

This position is based out of Primary’s NYC Headquarters in midtown Manhattan, New York City and reports to the Copy Director. 

If you fit this description and are interested in joining our powerhouse team, we would love to hear from you!