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Senior Manager, Content Marketing

| Greater NYC Area

Senior Manager, Content Marketing

The Senior Manager of Content Marketing is responsible for ideating, producing and distributing content across media types to support our Enterprise and Consumer businesses. You will use your technology, analytics, and community engagement know-how to build a stronger, more impactful content that drives revenue and positions Foursquare as a leader in the location data and technology space. In this role, you will work closely with Product, Community, Communications, and our Performance teams to develop programs focused on driving share of voice, active use of Foursquare’s products, and an overall happier customers and community.

How the job gets done

  • Build the strategy for and execute Foursquare’s content marketing including creation, deployment and tracking in partnership with our performance and creative teams across a variety of platforms.
  • Define our approach to social media with the goal of educating, motivating, recognizing, and increasing engagement amongst our current and prospective customers on social media platforms -- specifically, Twitter and LinkedIn.
  • Build a content strategy for Foursquare’s Developer community and execute against it.
  • Create and maintain programs that educate and inspire users and customers to engage more deeply with our products. Define associated KPIs, benchmarks, and targets.
  • Using content and metrics, drive engagement down the funnel from awareness to conversion.
  • Work with product and our Community Manager to supercharge Foursquare’s Superuser Program’s contact strategy.
  • Work with our Performance team to expand the reach of our content and facilitate leads for enterprise sales.
  • Continue to drive optimization to test everything and deliver incremental improvements.
  • Oversee a team that includes a Community Manager, a Copywriter, and freelance content creators.

Program management

  • Create and build regular stakeholder meetings to guide the ideation and successful execution of Content Marketing programs and communications.
  • Responsible for the OKRs and performance of all tactics.

Who you are:

  • You have 6+ years experience building and executing content-focused marketing programs and campaigns for a digital or tech company.
  • You’re an exceptional writer, curator and editor, with an eye for a great story.
  • You’re equally at home writing anything from short-form social copy to longform technical whitepapers.
  • You worked on, developed, and/or templatized experiential programs for creative audiences.
  • You’re an outstanding communicator with the ability to work cross-functionally across a multitude of disciplines.
  • You’re comfortable developing marketing strategies using both quantitative and qualitative insights.
  • You have strong personal organization and project management abilities.
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • HBaseDatabases
    • HiveDatabases

Location

50 West 23rd Street, New York , NY 10010

What are Foursquare Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Perks & Discounts
Stocked Kitchen
Some Meals Provided
Fitness Subsidies

Additional Perks + Benefits

Full coverage for medical, dental, and vision insurance · Flexible vacation and sick days · Competitive salaries and equity packages · Discounted gym memberships and $50/month gym reimbursement · Subsidized dinner every night, delicious catered lunches, and tons of fattening snacks

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