SEO Strategist - Content and Editorial

| Greater NYC Area
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Angi® is the home for everything home. From repairs and renovations to products and financing, Angi is transforming every touch point in home services. With over 25 years of experience and a network of nearly 250,000 pros, we have helped more than 150 million people with their home needs. Our products and technology help our customers love where they live while helping small businesses grow and thrive. We believe the home is the most important place on earth and we are at the beginning of our ambitious journey to redefine how people care for their homes - join us! 

About the Role

Angi is seeking an experienced, results-driven SEO Strategist to support the Content and Editorial team’s ambitious growth goals. In this role, you’ll work closely with the Senior Director of Content and Editorial, as well as other key members of the SEO & Growth team to help drive site growth and repeat visits. HomeAdvisor is expanding our SEO investment and this role will be responsible for owning four key areas critical to the team’s success. First, audit current data, tool use and analysis process and implement improvements accordingly. Second, architect and implement a strategic analysis function to identify and quantify valuable opportunities. Third, provide technical and strategic SEO consulting to maximize program impacts. Lastly, leverage a robust mix of data analysis and strategic SEO skills to provide program specific enhancements.    

What You’ll Do:  

  • Audit the team’s current data sources, tools, and platforms; recommend and configure optimizations to scale performance 
  • Own the configuration, maintenance, and platform updates to monitor performance metrics including rankings, content & backlink acquisition efficacy, SERP visibility, site health, and page speed performance.   
  • Design and implement a strategic analysis function to identify opportunities and translate them into actionable recommendations around personas, user intent, E-A-T signals, engineering stories, and A/B experiments 
  • Undertake regular analyses to identify actionable opportunities including keyword and content gaps, striking distance queries, seasonal and emerging trends, and more.  
  • Provide regular and robust competitor analysis including establishing baselines, monitoring movements, and translating these into strategies for leadership to outrank the competition.  
  • Provide strategic SEO support for major initiatives including CMS re-platforming, content corpus migrationand product experience improvements 
  • Own Editorial & Content’s technical SEO function including conducting regular SEO audits, log file analysis, site crawls and translating findings into business cases and engineering tickets. 
  • Develop strategic opportunity assets such as keyword demand matrices or topic opportunity reports to inform content prioritization and editorial calendars. 
  • Undertake regular content audits and provide specific recommendations for managing the library at scale including content to be created, expanded, split, combined, redirected or pruned.  
  • Work with leadership and business intelligence to automate the reporting and analysis processes.  

Qualities we’re searching for:  

  • Passionate & curious problem solver: someone who is genuinely curious about how and why people search, extremely knowledgeable about SEO best practices and trends, and relishes in the analytical and technical depths of the industry.  
  • Extremely detail-oriented: but can also see the forest from the trees, balancing the intricacies of SEO with the larger company objectives.  
  • Quantitative and pragmatic: you have a data-driven approach to making decisions.  
  • Analytical, tactical & strategic: experience building a strategic and tactical plan based on analyzing lots of data.  
  • High ownership: autonomous and takes pride in your work, has a sense of urgency, and perseveres through difficulty to deliver high-quality results.  
  • High initiative: An ambitious go-getter who takes initiative without being asked and over-delivers on your promises.  
  • Excellent communicator: ability to clearly communicate and evangelize SEO across all levels, particularly through data.  
  • Results-driven: Focused on achieving results, setting ambitious goals, and able to prioritize appropriately by understanding the balance of value.  
  • Innovative: constantly focused on improving, growing, and coming up with new ways to grow and propel the business.  
  • Teamwork & positive attitude: works collaboratively with a positive and can-do approach to opportunities and challenges to get the right things done quickly.  

Ideal Qualifications:  

  • BA/BS degree or equivalent experience (preferred in quantitative field such as economics, mathematics, statistics, or computer science/engineering)  
  • Demonstrable track record of success at driving significant results & business growth.  
  • 5+ years of in-house SEO experience with an enterprise-level site (i.e. hundreds of thousands or millions of pages)  
  • Advanced Excel skills required.   
  • Experience with Omniture/Adobe SiteCatalyst strongly desired  
  • Experience with SQL, JavaScript, CSS or other coding languages strongly desired  
  • Previous experience working with large content libraries and editorial teams. 
  • Statistical background a plus  

Compensation & Benefits:  

  • The salary band for this position ranges from $80,000-$125,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living.  
  • This position will be eligible for a competitive year end performance bonus & equity package.  
  • Full medical, dental, vision package to fit your needs.  
  • Flexible vacation policy: work hard and take time when you need it.  
  • Pet discount plans & retirement plan with company match (401K)  
  • The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world.  
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • SqlLanguages
    • SwiftLanguages
    • MySQLDatabases
    • OracleDatabases
    • NoSQLDatabases
    • AsanaManagement

Location

Our office is right near Penn Station and Madison Square Garden. Great for shopping, commuting, and catching a game at MSG!

An Insider's view of Angi

What’s the vibe like in the office?

This sales floor creates a fast-paced, energetic, and fun environment which motivates every single rep in the office to do better. The HomeAdvisor culture embodies a team environment where everyone supports and pushes each other to be strong salespeople.

Rachel

Sales Consultant

What are some things you learned at the company?

Since working at HomeAdvisor I have gained more self confidence. I've found myself stepping up as a leader and a role model on the sales floor, something that I wouldn’t have predicted if you had asked me about it two years ago. Now, I am comfortable with stepping up, taking control of a situation and taking initiative in the company's growth.

Geena

Senior Sales Consultant

What makes someone successful on your team?

An incredible work ethic, an unflinching positive mental attitude, and an absolute sense of mission. HomeAdvisor provides all the tools to be successful, its a matter of taking advantage of what the company is offering and utilizing it to the fullest.

Will

Senior Sales Consultant

What are Angi Perks + Benefits

Angi Benefits Overview

Angi strives to make all employees feel valued through a variety of programs, perks, and benefits. We're proud to offer a competitive salary with unlimited earning potential for our sales consultants, and supplement that with comprehensive healthcare offerings, pet insurance, catered meals, and more!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Restricted work hours
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within

Additional Perks + Benefits

Lunch and dinner provided every single day! Annual Presidents Club trip for top performers across the organization.

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