Coordinator, Audience Development

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD: 

UMG is looking for a Coordinator to join our Audience Development team, who will be dedicated to supporting REPUBLIC Corps and their Label + artist audience initiatives. They will contribute to the team’s success by coordinating with various internal and external departments to help launch new and ongoing audience programs from fan acquisition to retention. They will also assist with email production and operational support, allowing our artists to connect and engage with their fans in meaningful ways. Ideal candidates are highly organized, detail-oriented, proactive, can thrive in a fast-paced environment, and can juggle the coordination of information for many different cross-functional teams.

How you’ll CREATE:

• Support day-to-day email production and planning across REPUBLIC Corps Audience Development team

• Assist with developing new audience growth strategies and tactics for driving long-term fan engagement, retention and lifetime value

• Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value

• Support lead generation & customer acquisition programs (e.g., early access, sweepstakes)

• Recommend and build new segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection

• Support retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase Customer Lifetime Value (CLV)

• Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy

Bring your VIBE:

• 1-2 years working in marketing or related fields (internship or assistant experience is OK)

• Excellent communication and interpersonal skills (verbal and written)

• Strong work ethic, highly motivated, upbeat personality, team player, no ego

• Tech-savvy, strong computer/internet/research skills

• Passionate about music and a solid understanding of fandom

• Strong critical thinking skills

• Ability to multitask and prioritize under tight schedules while maintaining production of high-quality work

• Self-accountability to follow through with proper consistent updates to stakeholders

• Strong attention to detail

• Understanding and working knowledge of analytics and reporting.

• A plus, but not required:

  • Experience in the entertainment industry

  • CRM/Email marketing experience

  • Understanding of UX principles and consumer behavior

  • Project management experience

  • Experience with Shopify

  • Photoshop skills

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:Marketing, Streaming & Digital Media

Salary Range:

$37,459- $58,100

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.