Copywriter - North America

Job Summary:
We’re seeking a talented Copywriter to craft compelling, consumer-focused messaging and help define the Reolink brand voice in North America. In this role, you’ll bring your security camera and smart home solutions to life through clear, benefit-driven storytelling that educates, reassures, and inspires homeowners and businesses to protect what matters most. You’ll collaborate closely with the Creative Director and cross-functional teams to translate global brand strategies into clear, engaging, and high-performing locally relevant copy. The ideal candidate has a sharp ear for brand voice, a knack for simplifying technical features into relatable benefits, and the ability to write across digital, retail, and campaign channels with precision and persuasion.

Key Responsibilities:
● Develop clear, persuasive, and on-brand copy for product launches, website content, email campaigns, social media, retail packaging, ads, and video scripts.
● Translate complex technical product features (e.g., 4K resolution, solar power, smart detection) into simple, benefit-driven messaging that resonates with North American consumers.
● Maintain and evolve a consistent brand voice that feels approachable, trustworthy, innovative, and empowering—aligned with global standards but tailored to local preferences.
● Collaborate with designers, the Creative Director, social media, PR, and product teams to create integrated campaigns and cohesive storytelling.
● Write high-impact headlines, product descriptions, CTAs, and short-form content that drive engagement, conversions, and brand affinity.
● Adapt copy for different channels and audiences, from tech-savvy homeowners to small business owners, ensuring relevance and cultural fit.
● Partner with the Creative Director to bring bold creative concepts to life through words that complement visual storytelling.
● Stay informed on consumer trends, competitor messaging, and security industry insights to keep content fresh and competitive.
● Proofread, edit, and refine copy to ensure accuracy, clarity, and brand consistency across all touchpoints.
● Present copy concepts and messaging strategies to stakeholders, advocating for ideas that strengthen emotional connection and market position.
● Advocate for locally relevant messaging, providing input and feedback to global teams to ensure resonance in the North American market
● Develop performance-driven copy that supports conversion across DTC, retail, and marketplace environments

Qualifications:
● 5+ years of copywriting experience, preferably in consumer tech, electronics, home security, or lifestyle brands.
● Strong portfolio showcasing persuasive copy across digital channels (social, email, web), product marketing, and campaign work.
● Proven ability to simplify technical concepts into clear, compelling, benefit-oriented language.
● Experience writing for North American audiences, with an understanding of regional tone, humor, and consumer motivations.
● Excellent collaboration skills and experience working with creative, marketing, and cross-functional teams.
● Strong command of English grammar, style, and tone adaptation.
● Familiarity with SEO best practices and digital content optimization.
● Ability to thrive in a fast-paced environment while meeting tight deadlines.
● Bonus: Experience in consumer tech. Experience writing conversion-focused copy (e.g., product pages, paid media, email flows) with measurable impact.
● Comfort working in a fast-paced, evolving environment with a high degree of ownership and ambiguity

*This is a hybrid position requiring 3 days onsite and 2 days remote each week.