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About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Overview
As our Copywriter, you’ll be the voice behind our brand. You’ll write compelling, on-brand copy for product packaging, emails, social media, digital campaigns, PDPs, SEO-driven blog articles, and more. You’ll work closely with our brand marketing, design, regulatory, and product development teams to ensure every word reflects our values and connects with our audience.
Key Responsibilities
- Packaging Copy: Write concise, benefit-driven copy for product labels, boxes, and inserts that aligns with regulatory guidelines and brand tone.
- Digital & Website: Create engaging copy for product pages, landing pages, banners, and other digital assets that support e-commerce performance.
- Email Marketing: Craft subject lines, headlines, and body copy for promotional and lifecycle emails to drive opens, clicks, and conversions.
- Social Media: Collaborate with the social team to develop captions, campaign slogans, and storytelling content for Instagram, TikTok, and more.
- SEO Content: Research and write informative, keyword-optimized blog articles and educational content that improves organic traffic and brand authority.
- AI optimization: Leverage AI tools to streamline high-volume content creation, refining copy to maintain brand voice, accuracy, and creativity.
- Brand Voice: Maintain a consistent tone across all platforms, and help evolve the brand voice as the company grows.
- Collaboration: Work cross-functionally with design, marketing, and product teams to develop concepts, align messaging, and meet project deadlines.
Qualifications
- 3-5 years of copywriting experience, preferably in the beauty, skincare, wellness, or lifestyle industries
- Strong portfolio demonstrating a range of copy across packaging, digital, and editorial formats
- Understanding of SEO principles and email marketing best practices
- Excellent grammar, proofreading, and editing skills
- Ability to write in a clear, engaging, and brand-consistent tone
- Detail-oriented, organized, and able to manage multiple projects in a fast-paced environment
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
