As a Mid-Level Conceptual Copywriter, you will generate big ideas and solutions for purpose-led organizations, crafting narratives that align business change with culture, while participating in strategic planning and delivering high-impact copy.
co: is a creative and strategic transformation partner for purpose-led organizations. We help our clients put purpose into practice — not just defining what they stand for, but also infusing it into everything they do, inside and outside their organization. Not just because that’s good for the world, but because it’s good for business too.
The Role
We’re looking for a Mid-Level Conceptual Copywriter to join in helping brands define their next chapter. This is a role for an ambitious thinker ready to move beyond execution-focused copywriting and become a catalyst for purpose-led business change.
We are looking for a big ideas person: a powerhouse who sees building a brand not as a writing assignment, but as an opportunity to influence business strategy and culture.
Who You Are
You are an ideator who loves a challenge. You’re a big-idea thinker who just happens to write, and creating cultural and business impact keeps you up at night. You want to ditch the lower-funnel slog and apply your creative mind to solving systemic problems, crafting narratives that shift businesses, not just sell products. You will help translate purpose into world-shifting concepts and narratives.
- You craft worlds: You view copywriting as a tool for delivering large, systemic ideas. You are ready to step out of the execution lane and into the conceptual driver's seat, generating big, actionable solutions that transform a business.
- You think differently: You don't just think big, you think interestingly. You are driven to find unique, unexpected, and culturally relevant solutions that unlock new growth and impact for our purpose-led clients.
- You want impact: You are an advertising copywriter at heart, but you are eager to apply your creativity to changing the world through business and brand transformation, rather than traditional campaign cycles.
- You’re strategy fluent: You are comfortable, articulate, and impactful in strategic conversations, capable of challenging assumptions and bringing a creative perspective that informs and elevates the overall business approach.
- You’re in it: You are an interesting person with broad cultural fluency, constantly absorbing trends and identifying the white space where culture, humanity, and brand purpose intersect.
What You'll Do
You will be a creative engine focused on shaping brands from the inside out. From crafting a brand’s story to finding the right ways to bring it to life, your work will touch every part of the process.
- Conceptual Ideation: Drive and own the ideation phase of projects, generating and championing a high volume of big ideas and interesting solutions that address client challenges at the highest strategic level.
- Business Transformation Concepts: Conceive of concepts that are designed to shift businesses and culture, going beyond simple communications to influence product, service, and organizational behavior.
- Bridge Strategy and Creativity: Serve as the creative link between strategy and creative output, translating deep strategic insights into innovative creative platforms and actionable ideas.
- High-Impact Copywriting: Write, edit, and refine the essential, high-leverage copy: brand manifestos, purpose statements, vision papers, high-level narratives, and platform concepts—all stemming from your core ideas.
- Challenge and Inspire: Actively participate in strategic planning, workshops, and client presentations, ensuring the creative ideas are conceptually groundbreaking and strategically vital for long-term impact.
What You've Done
You have 3-5 years of professional copywriting and big idea experience, ideally within an advertising, branding, or creative consultancy environment.
- Strong Portfolio: Your book heavily features conceptual work, big ideas, and interesting solutions, rather than solely focusing on final execution pieces.
- Strategic Contributions: Proven track record of contributing to strategic phases of projects, demonstrated by being a key voice in defining what to say and how to solve it, not just how to write it.
- Business Acumen: Experience in roles where the work successfully influenced client business objectives and brand purpose at an organizational level.
- High-Level Writing Craft: Demonstrated exceptional ability to distill complex strategy into compelling, high-level narratives (manifestos, vision papers, core purpose language).
- Experience working with purpose-led organizations or brands, where the core challenge was aligning business success with social/environmental impact.
Caring For Our Community
The co: community is deeply committed to continuing to build a diverse and inclusive workplace for all to thrive. We value and honor those with different backgrounds, unique perspectives, and believe that inclusive organizations build better teams and produce better work. We are a people-centered business that seeks to create safe spaces, lead by example, and make a positive impact on the world.
co: is proud to be an equal-opportunity employer and we value a diverse workforce. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, socioeconomic status, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Our Working Model
We support different modes of working – be it hybrid, remote first or otherwise, and we are constantly experimenting with new approaches to ensure that the model we are working within is fulfilling to our teams and clients.
For those based in New York, we have two anchor days per week. On Tuesdays and Wednesdays, we ask that everyone comes to the office. For those that do not live in NYC, we ask that they come to New York for one week per quarter and travel for client meetings.
co: collective New York, New York, USA Office
419 Park Avenue South, 3rd Floor, New York, NY, United States, 10016
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Consulting
The Copywriter will generate big ideas and concepts, craft compelling narratives, and influence business strategies for purpose-led brands, focusing on brand transformation.
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