Develops high-fidelity product concepts, packaging strategies, brand stories, trend narratives, and retailer-ready visual presentations for consumer product portfolios. Translates licensed brand assets and style guides into cohesive product assortments, creates 2D and 3D visualizations, and uses AI-assisted workflows to accelerate ideation. Collaborates with Licensing, Sales, and Category Management teams to create commercially viable concepts across housewares, tabletop, hydration, home decor, and seasonal gifting categories.
Position Summary
Seeking a highly creative and strategic Brand Concept Designer to drive the visual storytelling and market readiness of our licensed and proprietary consumer product portfolios. This role focuses on the high-velocity ideation and commercial visualization of product collections across housewares, tabletop, hydration, home décor, and seasonal gifting categories.
The ideal candidate bridges the gap between raw trend data and retail reality. You will translate brand assets, style guides, and cultural trends into presentation-ready product concepts, elevated packaging strategies, and cohesive brand stories. Utilizing advanced digital workflows and AI-assisted design platforms, you will transform abstract brand briefs into high-impact, retailer-ready visual pitches that capture market share.
Key Responsibilities
Seeking a highly creative and strategic Brand Concept Designer to drive the visual storytelling and market readiness of our licensed and proprietary consumer product portfolios. This role focuses on the high-velocity ideation and commercial visualization of product collections across housewares, tabletop, hydration, home décor, and seasonal gifting categories.
The ideal candidate bridges the gap between raw trend data and retail reality. You will translate brand assets, style guides, and cultural trends into presentation-ready product concepts, elevated packaging strategies, and cohesive brand stories. Utilizing advanced digital workflows and AI-assisted design platforms, you will transform abstract brand briefs into high-impact, retailer-ready visual pitches that capture market share.
Key Responsibilities
- Brand & License Translation: Masterfully interpret licensed style guides, partner brand assets, and proprietary brand DNA to pitch cohesive, brand-compliant product assortments.
- Rapid Concept Visualization: Develop high-fidelity 2D/3D product renderings, colorways, print applications, and material finishes using existing product silhouettes.
- Pitch Deck & Story Creation: Author compelling concept boards, trend stories, mood boards, and comprehensive collection overviews to anchor retail and sales presentations.
- Next-Gen Workflow Integration: Leverage AI-powered creative platforms and advanced visualization tools to accelerate trend exploration, texture mapping, and aesthetic iteration.
- Packaging Concept Design: Architect innovative structural graphics and retail packaging concepts that elevate the product’s on-shelf brand presence.
- Cross-Functional Collaboration: Partner with Licensing, Sales, and Category Management teams to rapidly build commercial concepts tailored to specific retail buyers.
- Trend & Color Analysis: Synthesize consumer insights and micro-trends into commercially viable aesthetic narratives across multiple product lines.
- Education: A degree in Graphic Design, Brand Design, Visual Communications, or a similar creative field is a great bonus, but not required if your portfolio speaks for itself. [
- Experience: 3–5 years of experience in brand development, concept design, or product graphic design within consumer goods, lifestyle, or entertainment licensing.
- Software Mastery: Advanced proficiency in Adobe Photoshop and Illustrator. High familiarity with digital asset wrapping, texturing, and realistic lighting mockups.
- AI Tool Fluency: Documented experience integrating generative AI creative workflows (e.g., Midjourney, Adobe Firefly, Stable Diffusion) to optimize ideation speed.
- Visual Artistry: Strong command of typography, commercial composition, brand architecture, and color theory.
- Agility: Proven ability to output high-volume, premium visual assets under aggressive timelines within a fast-paced retail calendar.
- Licensing Expertise: Direct experience working within strict style guide parameters for global entertainment, fashion, or lifestyle brands.
- Category Footprint: Prior portfolio work spanning hard home goods, hydration, gifting, or seasonal retail lines.
- B2B Presentation Experience: Experience building visual assets explicitly designed to secure buy-in from major big-box or specialty retail merchants.
About Lifetime Brands
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: *All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans *Flexible Spending Accounts for Health and Dependent Care *Short-Term Disability & Long-Term Disability *Company Paid Basic Life and Accidental Death & Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment *Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions *10 Company Paid Holidays *Employee Product Discounts *Tuition Assistance *Employee Assistance Program *Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Seattle, WA based employees are provided with commute trip reduction incentives *Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.
Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.
This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: *All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans *Flexible Spending Accounts for Health and Dependent Care *Short-Term Disability & Long-Term Disability *Company Paid Basic Life and Accidental Death & Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment *Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions *10 Company Paid Holidays *Employee Product Discounts *Tuition Assistance *Employee Assistance Program *Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Seattle, WA based employees are provided with commute trip reduction incentives *Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.
Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.
This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.
Life Time Berkeley Heights, New Jersey, USA Office
Berkeley Heights, United States
Life Time Florham Park, New Jersey, USA Office
Florham Park, United States
Life Time New York, New York, USA Office
New York, United States
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