Corporate Vice President, Integrated Field Content and Channels Lead

Location Designation: Hybrid - 3 days per week
New York Life is seeking a highly motivated strategic and operational leader to head the Integrated Field Content and Channels team. This role will drive the development, delivery, and optimization of content across digital channels and campaigns with the goal of empowering New York Life's agents and advisors to achieve their marketing and business objectives.
Role Overview:
The ideal candidate will bring deep expertise in content strategy, multichannel execution, agent/advisor enablement, and stakeholder alignment to elevate field engagement and performance.
What Great Looks Like In This Role:• Ability to work cross functionally and be a strong partner to other internal New York Life teams who are users or advocates of our marketing tools and capabilities.• Ability to distill complex capabilities into easy to understand and actionable concepts for the field, with a strong understanding of how our marketing content can drive their business.• Problem solver with strong communication skills who can dissect a problem or concern, ideate on the best answer, and explain the solution in easy-to-understand terms to the end users.• Proactively identifies opportunities for improvement and translates field feedback and input into project deliverables.• Creative and user-centric mindset who can work to call out potential problems to improve the quality of the product and experience for field users.• Experience and/or understanding of NYL Agency structure.
What You'll Do:• Develop and own the overall field marketing content strategy for prospecting and nurturing-aimed at elevating and supporting the personal brand of our agents and advisors• Responsible for connecting field content strategy into broader Client Prospecting Value Stream initiatives• Lead the team to develop single channel and multi channel campaigns by topic; evaluation and maintenance of current campaigns; Set field content priorities and roadmaps• Lead the team to review, assessment & ongoing optimization of individual channel content (ie, social and email)• Ensure the content production process is optimized to meet the needs of the field content team• Track performance analytics and apply insights to improve content effectiveness and agent adoption.• Ensure compliance with brand standards and regulatory guidelines across all content formats.
What You'll Bring:• 10+ years of experience in content strategy, digital marketing, or field enablement.• Proven leadership in managing multichannel content programs and cross-functional teams.• Strong understanding of personalization, social strategy, campaign lifecycle, and performance metrics.• Experience with Social Media Platforms (Facebook, Instagram, LinkedIn)• Excellent communication, project management, and stakeholder engagement skills.• Experience with content management systems, analytics platforms, and marketing automation tools.• Understanding marketing needs of sales professionals and/or the life insurance industry• Ability to operate within a highly complex and highly matrixed environment• Serve as a key liaison with senior leadership to communicate strategy, progress, and impact.
Pay Transparency
Salary Range: $116,000-$166,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 92643