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Lead Base brand creative at the intersection of onchain art, culture, community, and technology. Own creative vision, prototype and execute campaigns across digital, social, and onchain formats, partner with product leadership, mentor in-house studio talent, and drive real-time reactive creative to grow community engagement.
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
As Creative Director in Base's Creative Office, you'll lead breakthrough creative at the intersection of onchain art, culture, community, and technology. The Creative Office builds and fosters the Base brand with its core community of creatives and developers. You'll be hands-on with the work, prototyping ideas, concepting reactive creative in real time, and partnering with product leadership to deliver creative at the speed of onchain.
What you'll do:
- Own the creative vision for the Base brand, developing timely, conceptually excellent work that drives community growth and differentiates Base in the onchain space.
- Partner with product leadership to design a creative workflow that is nimble, proactive, and fully integrated across brand and product.
- Lead proactive briefs and reactive creative concepting in real time with the onchain community, turning cultural moments into brand opportunities.
- Mentor developing talent across the in-house Creative Studio, setting a high bar for creative excellence and helping creatives from diverse brand backgrounds build onchain skills.
- Collaborate with internal strategists, creative producers, marketers, and operations leads to deliver industry-leading creative that connects deeply with creative and developer audiences.
Required Skills and Experience:
- 8+ years as a creative practitioner, with a portfolio demonstrating leadership of end-to-end creative campaigns in a design-driven team environment.
- 2+ years of hands-on experience building creative specifically for onchain environments, with demonstrated ability to authentically engage developer and creative communities.
- Published body of onchain brand work (e.g., community activations, onchain art, social-first campaigns) with measurable audience engagement or community growth outcomes.
- Demonstrated ability to translate brand strategy into original creative concepts and execute them hands-on across digital, social, and onchain formats.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
P77588
#LI-remote
Pay Transparency Notice: The target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, and vision).
Annual base salary range (excluding equity and bonus):
$216,300—$216,300 CAD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
Coinbase New York, New York, USA Office
Coinbase New York Office
New York, New York, United States
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