Creative Director

Hello, Blue Hour. 

Blue Hour Studios is a social-first content agency that was formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles. 

At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

Job Summary 

The Creative & Creator team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create.   

The role of the Creative Director within Blue Hour Studios is to power its creative competency from idea to execution. The Creative Director is an avant-garde leader, and robust creative thinker. They will conceive and pitch original branded concepts across formats (social, event, partnerships, community, OOH and occasionally, more legacy channels). They will present polished, strategic creative in collaboration with their Creative team members, and the wider Blue Hour team (Account, Strategy, Influencer). They will lead client workshops, brainstorms and tissue sessions. They will ensure that Blue Hour Studios creative is premium and front line and will provide input across a wide variety of creative projects and clients. This person will provide input on productions and design projects and ensure the premium quality of all creative output.  

Supervisory Responsibilities 

• Responsible for managing junior members of the creative team  

• Provides actionable, constructive, and palatable written and verbal feedback as necessary  

• Keeps team up to date with new processes, tools, ideas, and innovative executions 

• Conducts performance reviews and manages expectations of their staff 

• Sets expectations for growth potential for junior creatives 

Who You Are 

You’re hands on, culturally switched on and insatiably curious. You’re a ‘tastemaker,’ an identifiable leader. You live on the bleeding edge of real world and online culture and know how to bring others ‘in’ on it. You’re passionate about social media, branded social content, influencers/creators and therein for opportunities for brands. You care about how the algorithms work and think deeply about what makes good content. 

You can express ideas through powerful, concise verbal and written storytelling paired with well-curated visuals that sell it.  You know about the next hyped advertising / social media marketing ‘thing’ before it hits trades, and you know what makes a consumer headline that really hits on culture and gets people talking about a brand or a product. 

You have a realistic understanding of culture outside the four walls of advertising and understand how to leverage market and industry research to inform net new ideas. 

You’ve done design work or more general art direction across mediums. You might have helped to produce shoots or art direct on sets – most likely, you came up with the idea itself. 

Preferred Skills & Experience 

• 10+ years of experience in a creative role 

• At least 4+ in a leadership role 

• Portfolio featuring examples from projects on TikTok, Reels, X, and/or YouTube Shorts for brands  

• Exceptional storyteller, mastery of presentation skills with the goal of selling exciting work 

• Strong conceptual skills and demonstrated passion for social media 

• Culture-first thinker who can extrapolate insights that drive creative work 

• High design aesthetic and experienced in design thinking  

• Strong observational skills, can distill complex creative nuances and explain them 

• Experience managing design, production and experiential teams to execute brand content, and experiences (this includes on-set experience, with and without clients on-site) 

• Innate curiosity and compassion 

• Fluency in presentation and slide design in Google Slides, PowerPoint and Keynote 

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects) 

Certificates, Licenses and Registrations  

N/A 

Physical Activity and Work Environment 

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.