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Flex is building the AI-native private bank for business owners.
We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves, and is ultimately spent in real life. Banking, credit, payments, personal finance, and financial operations—rebuilt from the ground up as a single, intelligent system. Flex is the full financial home for ambitious owners.
Since launching publicly in September 2023, Flex has scaled from zero to nine-figure annualized revenue, with a clear path to profitability by late 2026. We move fast, ship relentlessly, and operate with extreme ownership.
Our customers are affluent business owners ($3–$200M in revenue)—the backbone of the economy and one of the most underserved segments in finance. They’re stuck with outdated banks and fragmented tools. We’re replacing all of it. The opportunity is massive: a ~$1T+ revenue market hiding in plain sight. Our ambition is to build a $100B+ company by delivering a product that is fundamentally better—not incrementally improved.
Flex has raised $100M+ in equity and $300M+ in debt.
- Mission-critical problems: We build software that directly controls how money moves at scale.
- High bar, low ego: Small teams, exceptional people, real ownership.
- Speed over comfort: We prioritize execution, quality, clarity, and results.
- Enduring impact: What we’re building will define how a generation of owners runs their businesses.
Team & Locations
We hire exceptional people who want to build hard things and see their work matter immediately. Roles are available in: San Francisco, Miami, New York, and fully remote.
Flex Fuels Ambition.
About the Role What You’ll Do
Flex is seeking a Creative Director to lead the magic behind building and scaling the marketing brand. Reporting to the Head of Growth (Marketing), this role will focus on evolving the creative brand strategy all-while building a team of both internal and externally sourced creative-talent. This is a highly influential position that has the opportunity to collaborate and impact multiple areas of the business. This includes focusing on demand-channels including events, and creative out-of-the-box data-driven campaigns across product and lifecycle. This also includes internal-marketing, company-wide print materials and employer branding. This role requires immense creativity, team management, and is able to holistically scale with the business based on creative-data and proven results.
Ensuring Creative Excellence: Ensure that the Flex brand is five-star, consistent across visuals, and thoughtfully built-out, to ensure high-performing creative results with a focus on brand-building and brand-awareness.
Customer Driven Logic: Develop and continuously evolve the Flex brand to appeal to the correct audience, across all channels, speaking to the correct segments of the market.
Lead and Manage: Operate as a creative subject matter expert to lead, coach, critique, ideate, pitch and deliver excellent creative strategy. Lead a growing-team of roles such as: graphic design, illustration, web-design and development, event-creative and production, print-production, advertising strategy, and video and photography. While also working alongside copywriters, managing third-party creative vendors and agency-projects.
Hands-on Creation: Manage creative work hands-on, as a tactical designer, while also managing when to outsource speciality projects and develop a more robust team during the company evolution.
Marketing Tech-Stack: Carefully own and optimize creative team process, project-management, and software resources to drive efficiency on the team.
Goal-Setting: Project manage brand and creative projects cross-functionally to deliver on budget, timeline, and goals.
Culture: Bring values of being an empathetic, inclusive, “human-first” leader, that prioritizes enjoying-the-ride, but delivers on continuously sparking imagination and innovation.
What You Bring
Minimum of 8 years building and scaling a creative marketing function from the early stages of high-growth US-based B2B startups (seed/series A - through Series D). Over 5 years of management experience across creative and marketing departments. Fintech/finance industry a major plus.
Strong competency in design tools such as Adobe Creative Suite, Figma, and creative Ai. tools, all while keeping the pulse on evolving software and tools in the field.
Management over web-development software such as content management software (CMS) and hosts (PMTs), while maintaining optimal accessibility improvements ensuring human-value, reporting and legalities are thoughtfully considered across WCAG, ADA and AODA.
Excellent project-management skills, with knowledge of building and training teams on task-management software (Asana, Jira, Monday, etc).
Knowledgeable when working with council through trademarking legalities, and process management.
Experience managing video talent, production-days, event crews, with on-the-fly problem solving and carefully crafted run-of-show management.
Prior experience working at an agency, and managing ad-creative across channels such as out-of-home, programmatic, affiliate, paid, organic, influencer, sponsorship and more… is a plus.
Expert verbal and written communication skills including the ability to present and get buy-in at all levels of the organization.
The ability to source, hire and retain top talent with positive-team experiences.
Why Join Us
Build something generational — Capture the full lifecycle of money for ambitious business owners.
Work on real money, real risk — Payments, credit, and banking at serious scale.
Solve hard problems — AI, underwriting, compliance, and global finance from first principles.
True ownership — Small teams, high trust, real accountability.
Founder-level exposure — Direct access to leadership, customers, and investors.
High bar, high taste — Move fast without cutting corners.
Elite peers — People here are builders, not tourists.
Real upside — Meaningful equity if you help build something big.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
