Creative Strategist

Key Responsibilities:

• Insight & Research Design: Conduct qualitative and quantitative research—including audience segmentation, competitive benchmarking, social listening, media audits, focus groups, and executive interviews—to uncover non-obvious cultural and market insights.

• Strategic Synthesis: Distill complex datasets, market dynamics, and client briefs into clear, narrative-driven strategic platforms, positioning frameworks, and actionable creative briefs.

• Creative Collaboration: Work alongside creative directors, social strategists, copywriters, and PR strategists to translate insights into big creative ideas and pitch concepts.

• Client Advisory & Pitching: Present research findings, strategic narratives, and campaign concepts to client stakeholders and lead strategic sections of new business pitches.

• Cultural & Industry Tracking: Stay ahead of consumer behavior, emerging media channels, platform algorithms, and cultural shifts to ensure client strategies remain fresh and relevant.

Qualifications:

• Experience: 3–5+ years in strategic planning, brand strategy, or creative strategy within a PR, communications, or integrated advertising agency setting.

• Research Mastery: Proven track record of designing research methodologies, conducting audience interviews, and pulling insights from social listening and desk research tools.

• Storytelling & Synthesis: Superior ability to connect disparate data points into a cohesive, persuasive narrative.

• PR & Earned Media Acumen: Clear understanding of how earned media, influencer landscapes, social platforms, and owned channels work together to build brand reputation and cultural momentum.

• Communication Skills: Confident presenter with strong writing skills and experience facilitating workshops or strategic alignment sessions with clients.