The Creative Strategist will lead content creation and performance initiatives, drive innovative storytelling, and manage cross-functional creative strategies to enhance brand growth.
Mission:We’re on a mission to make Raycon the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We believe tech should empower, not frustrate. We’re hiring a Creative Strategist to scale our content engine, lead cross-functional creative initiatives, and drive performance through smart, innovative storytelling. If you’re ready to power up your everyday, read on.Growth:Profitable growth with 5M+ customers and international expansionLocation:New York, NY. Hybrid: 1 day remote, 4 days in office per week.Compensation:Competitive base salary + discretionary bonus Team:Collaborate with a team of creative and marketing professionals across content, design, packaging, and video, with the opportunity to grow into team leadership positions.Why Now:Raycon is at a pivotal stage—evolving from a high-growth startup to a global brand. As we scale, our creative output must scale too—both in volume and sophistication. We're building a high-performing content engine and need a strategic operator who can lead from the front.You’d Be a Fit If You:
- You have 2–5 years of experience in creative strategy, content, or performance roles
- You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so)
- You're well organized and operate at high creative velocity
- You love storytelling, but you live for results
- You thrive in fast-paced, bottoms-up teams
- You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create
- Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
- Scale creative output by owning content and asset velocity goals
- Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
- Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
- Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
- Use AI to accelerate creative ideation, copywriting, and production workflows
- Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals
- Monthly creative volume increases 2× while maintaining performance standards
- Ad creatives exceed CTR and ROAS benchmarks across paid channels
- Creative operations become faster, more autonomous, and data-informed
- Creative consistency and quality improve across every customer touchpoint
- 50% team discount on Raycon products
- $1,500 annual L&D stipend + $200 for cultural events
- Monthly team lunch, snack budget, March Madness bracket
- Initial Call: Intro with our recruiter focused on culture fit and your experience
- Manager Interview: A conversation with our hiring manager to dive deeper into your prior experience
- Case Study: A practical exercise tailored to the role, designed to highlight how you think and create
- Final On-site Round: Visit us in the office, meet the team, and collaborate in a short working session
Top Skills
AI
Raycon New York, New York, USA Office
1115 Broadway, New York, NY, United States, 10010
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