Creator Manager - New York

Spotlight Media is a leading TikTok Shop Partner agency, scaling some of the most recognizable brands in the new age of social commerce. Unlike traditional agencies, we don’t believe in cookie-cutter playbooks—every strategy we craft is custom-built to unlock our clients’ full potential on TikTok Shop. As a TikTok Shop–only agency, our entire focus, from the initiatives we pursue to the talent we hire, is singularly dedicated to driving growth on the platform.

We’ve guided brands through the full funnel—from launch to scaling into the millions in GMV—and we’re just getting started.

We believe the future of e-commerce is social, and creators sit at the center of that future. Spotlight is building a creator-first ecosystem where top creators don’t just work with one brand once—but grow with us across a portfolio of world-class brands over time.

Spotlight is a place for high-agency individuals who thrive on ownership, autonomy, and speed. This is not a role for someone looking to “maintain” a program—this is a blank canvas for builders who want to shape how creators, brands, and commerce intersect at scale.

We’re looking for an entry-level Creator Manager based in NYC who is obsessed with building real, long-term relationships with creators—and turning those relationships into a durable growth engine for Spotlight Media.

This is an entry-level position, and we will train you. You don’t need to have it all figured out—you need to be hungry, coachable, and genuinely passionate about the creator economy. We’ll give you the playbooks, mentorship, and reps to become world-class at this.

This role is similar to a traditional creator or influencer manager, but with a much deeper emphasis on:

• Building trust-based relationships with creators

• Expanding Spotlight Media’s footprint across the creator ecosystem

• Cross-pollinating creators across multiple brands in our portfolio

• Laying the foundation for a scalable creator success function

You will be the connective tissue between creators and Spotlight—owning outreach, relationships, performance, and long-term engagement. This includes hands-on creator management (email, SMS, DMs, campaigns, sampling, coaching).

Growth opportunity: Spotlight promotes from within. For the right person, this role has a clear path to owning and leading the entire Creator Success department over time. We’re a fast-growing company where scope, title, and compensation scale with your impact—not arbitrary timelines.

Location: If you have prior TikTok Shop experience, this role can be remote. If you’re newer to TikTok Shop and we’ll be training you from the ground up, we require hybrid in NYC so we can work closely together during your ramp-up.

• Build and maintain deep, long-term relationships with TikTok Shop creators—becoming a trusted partner, not just a campaign manager.

• Execute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media’s creator network.

• Establish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insights.

• Identify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over time.

• Ensure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly—not one-off.

• Own end-to-end execution of creator and affiliate campaigns for clients.

• Identify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potential.

• Negotiate deliverables, timelines, and expectations with creators while balancing performance and profitability.

• Create clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven content.

• Provide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performance.

• Review and approve content to ensure alignment with brand guidelines and TikTok Shop best practices.

• Help creators improve performance by sharing insights, playbooks, and best practices across brands.

• Segment creators by performance, niche, and experience level to tailor opportunities and communication.

• Coordinate sampling programs, product drops, challenges, and incentives to drive creator activation.

• Foster loyalty by making creators feel like insiders—not vendors.

• Track creator performance, activation, GMV contribution, and engagement across brands.

• Identify trends, breakout creators, and opportunities to deepen relationships or expand partnerships.

• Share insights with Account Managers, Brand Strategists, and leadership to inform broader growth strategy.

This role is ideal for someone who:

• Loves working directly with creators and building genuine relationships

• Is scrappy, proactive, and comfortable doing outreach every day

• Thinks long-term about partnerships—not just campaigns

• Is coachable, eager to learn, and ready to absorb everything about TikTok Shop

• Wants to grow with the role and build a real career in social commerce—whether as a top-tier individual contributor or a future department lead

• Is excited by ambiguity and the opportunity to build something from the ground up

• 0–2 years of experience in creator partnerships, influencer marketing, community management, or a related field (internships count)

• Strong interest in TikTok, TikTok Shop, and the creator economy—bonus if you’re already active on the platform

• Excellent communication and relationship-building skills

• Comfortable running outreach via email, SMS, DMs, and creator platforms

• Highly organized with experience using tools like Airtable, Notion, CRMs, or similar (or willingness to learn quickly)

• Data-curious mindset—you don’t need to be an analyst, but you should care about what’s working and why

• Must be a US citizen or legally authorized to work in the United States for a period of no less than 3 years

• Hands-on training in TikTok Shop creator management from a team that’s scaled 50+ brands on the platform

• Direct mentorship from Spotlight leadership

• Real ownership from day one—no busy work, no shadowing for months

• A clear growth path with scope, title, and comp that scale as you do

• A front-row seat to the fastest-growing channel in e-commerce

Success means creators actively seek out Spotlight Media because they trust us, grow with us, and see us as a long-term partner—not just an agency. You will have helped build a thriving creator ecosystem that fuels growth across multiple brands and lays the foundation for a best-in-class Creator Success division.