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Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role:
Hinge is looking for a Creator Marketing Intern to support a project-based initiative within our Creator Marketing team. This role will focus on auditing the broader cultural landscape of the creator economy, with an emphasis on how dating and lifestyle/ tech brands are creatively engaging Gen Z and millennials across platforms like TikTok, Instagram, YouTube, Substack and more.
This intern will help pilot our first formal creator marketing audit — a foundational initiative that will inform Hinge’s creator marketing strategy and how we show up in culturally relevant spaces through creator partnerships. This is a great opportunity for a curious, trend-savvy storyteller with a passion for internet culture, digital content, and emerging social platforms.
Responsibilities:
- Conduct a cultural and competitive audit of creator-led marketing campaigns, examining both direct competitors and culturally relevant tech and lifestyle brands.
- Identify and analyze platform-native behaviors, storytelling formats, and creator archetypes that resonate with Gen Z and young millennials.
- Research experimental and emerging brand tactics across social platforms, while considering ways to bring this to life for Hinge (considering we are a brand that is dark on organic social) — including creator co-creation, meme formats, comment section strategy, and lo-fi content trends.
- Capture how brands are using creator partnerships and community insights to build emotional resonance and long-term brand affinity.
- Synthesize findings into a visual insights report with campaign examples, strategic patterns, and thought-starters to inform Hinge’s creator marketing and strategic direction.
- Collaborate closely with the Creator Marketing team to ensure insights are grounded in Hinge’s brand voice and differentiated value in the dating category.
- Scope out the project, timeline, and key deliverables to ensure a clear, strategic foundation for the work ahead.
What We're Looking For:
- Current undergraduate pursuing a degree in Marketing, Communications, Cultural Studies, Media, or a related field
- Passion for internet culture, creators, and how brands earn attention online
- Familiarity with TikTok, Instagram, YouTube, Substack, and emerging media platforms
- Strong visual communication skills, comfortable turning insights into clear presentations
- Curiosity, creativity, and a sharp eye for trends and patterns
- Eagerness to learn from a team deeply focused on brand relevance and connection
- You’re a proactive thinker who loves asking: "What are we missing?" or "How can we make this more relevant?"
At Hinge, our core values are…
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
#Hinge
Hinge New York, New York, USA Office
Our office is located in the beautiful Meatpacking district. We're steps away from the Whitney Museum of American Art and the High Line and near Chelsea Market. You'll not only fall in love with us, but with our office.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
