CRM & Lifecycle Manager

Who We Are:

Outlook Amusements operates a leading B2C consumer marketplace through its flagship brand, California Psychics. For over 30 years, the company has been dedicated to connecting individuals with trusted, expert guidance. Through personalized psychic readings and life guidance delivered by top-rated professional advisors, we help people gain clarity, confidence, and direction at meaningful moments in their lives.

What We’re Looking For:

We're looking for a CRM & Lifecycle Manager to join our team. This role will be focused on building strategic, data driven and customer centric programs that drive long term brand value, grow our active customer base, increase user engagement, and drive higher revenue per customer.

This position will leverage our loyalty program, email, SMS, push notification, and a close partnership with the operating teams to create and communicate compelling value propositions for our customers. You will leverage various data sources to understand customer behavior, identify customer needs and understand campaign effectiveness. 

    What You’ll Do:

• Develop strategy for retention marketing team, oversee execution of integrated campaigns and measure results
• Leverage customer data to create and execute lifecycle marketing campaigns to drive customer engagement and revenue
• Build segmented audiences to deliver more relevant messaging across channels
• Partner with Creative team to develop compelling campaigns and increase Brand value
• Partner with Analytics team to develop, deploy and measure test-and-learn agenda focused on continuous improvement and optimization
• Work collaboratively with Product and Technology teams to develop customer centric offerings that meet our customer expectations and focused to deliver added value
• Partner with Customer Service to understand and leverage customer insights
• Work closely with the technology team on requirements for CRM technical needs
• Stay up to date on best practices and industry trends to constantly find innovative ways to improve the marketing strategies
• All other projects as assigned

What You’ll Need To Be Successful:

• Bachelor’s degree in Marketing, Communication, Business, or related field 

• 5+ years of experience in Marketing 

• Collaborative team player  

• Experience working with tech and product teams.  

• Experienced working in fast-paced, technology-driven environments 

• Marketing Automation, Lifecycle Marketing, Email and CRM experience 

• Prior experience producing conversion driving digital content 

• Confidence to think out of the box and experiment with new ideas or projects 

• Experience with sophisticated CRM platforms, such as Bloomreach 

• Demonstrated analytical, strategic, and project management skills 

• Self-starter able to flexibly handle key tasks as needed 

• Passion for marketing with a drive to succeed and make an impact 

• BONUS- Loyalty Program experience 

Working Conditions:

• Continuous work on a personal computer.  
• Ability to work from home including a stable internet connection.   
• Travel to headquarter office in Los Angeles when needed. 

At Outlook Amusements, we foster a collaborative and supportive virtual environment where your success is our success. From day one, you'll feel welcomed by a team that’s deeply committed to helping you thrive. We take business seriously, focus on delivering exceptional service to our customers, and make room for fun along the way!

The starting base pay for this position is $115,000 – $130,000 per year. The actual base pay offered may vary based on the candidate’s job-related knowledge, skills, experience, and geographic location.

In addition to the base pay, this position may be eligible for a discretionary annual bonus as part of the compensation package.

Outlook Amusements offers a robust benefits package including company subsidized Medical, Dental, and Vision plans, 401K with an employer match, Life Insurance, Paid Time Off and more!

Outlook Amusements Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other characteristic protected by applicable state or federal civil rights laws.

Please note: We participate in E-Verify and conduct background checks, which include employment verifications, as part of our hiring process.