Manage the entire CRM strategy at VeeFriends, focusing on community engagement and retention through various marketing channels, segmentation frameworks, and automated flows. Analyze metrics and collaborate with creative teams to optimize campaigns and report on key performance indicators.
About VeeFriends
VeeFriends is a contemporary entertainment company that combines art, storytelling, collecting, events, and innovative technologies to build a community around a movement of kindness and positivity. Founded by Gary Vaynerchuk, VeeFriends blends storytelling, collectibles, content, and experiences to spark curiosity — with a universe of more than 250 unique characters and a passionate global community at its core
About the Role
We're looking for a data-driven and community-obsessed CRM & Retention Manager to own the full lifecycle of our collector and fan relationships. You'll be the architect of how VeeFriends stays meaningfully connected to its community — from first-time buyers to our most loyal holders — across email, SMS, push, and owned channels. This is a high-impact, high-visibility role at a fast-moving, culture-forward company.
What You'll Do
- Own and execute the end-to-end CRM strategy across email, SMS, and push — driving engagement, retention, and LTV across VeeFriends' collector and fan base
- Experience and familiarity with modern ESP and SMS marketing platforms required - we utilize Attentive and will assess tools as-needed ongoing
- Build segmentation frameworks and lifecycle programs that speak to distinct Consumer audience tiers (NFT holders, trading card collectors, VeeCon attendees, animation fans, etc.), as well as B2B CRM relationships (hobby stores, “breakers”, distributors, and category-specialized retail partners)
- Develop automated flows (welcome series, win-back, post-purchase, loyalty nurtures) that feel personal and on-brand
- Partner with our Creative teams to develop brand guidelines across marketing platforms - and where there’s opportunity, leverage automation and AI related tools to accelerate and optimize development of copy, design, and more
- Analyze retention metrics, churn signals, and engagement trends to surface insights, continuously optimize campaigns, and identify opportunities to engage/re-engage distinct cohorts
- Partner cross-functionally with product, brand, and community teams to ensure CRM is integrated with major launches, drops, and events
- Manage and evolve our CRM tech stack — evaluating tools, maintaining data hygiene, and ensuring compliance (CAN-SPAM, GDPR, etc.) in partnership with VeeFriends Technology team
- Test relentlessly: subject lines, send times, segmentation cuts, creative formats — bring a culture of experimentation to everything you do
- Report on KPIs (open rates, CTR, retention rates, churn, revenue attribution) with clear storytelling for leadership
What We're Looking For
- 4–6+ years of CRM, lifecycle marketing, or retention experience — ideally at a consumer brand, entertainment company, marketplace, or collectibles/gaming company
- Hands-on experience with major ESP/CRM platforms (Klaviyo, Braze, Iterable, HubSpot, or similar)
- Strong analytical chops — comfortable in dashboards, spreadsheets, and building reports that drive decisions
- A genuine understanding of community-driven brands and how retention looks different when your audience is also your biggest advocates
- Experience marketing to passionate collector or enthusiast communities is a big plus
- Excellent copywriting instincts — you know the difference between a message that lands and one that gets ignored
- Collaborative, self-starting, and comfortable operating in a lean, scrappy environment where you'll own your domain
Bonus Points
- Familiarity with loyalty program design or token-gated engagement models
- Background in kids'/family entertainment or multi-generational brand building
Why VeeFriends?
- Be part of a brand at the intersection of culture, collectibles, and character — with real momentum across animation, trading cards, events, and beyond.
- Work directly alongside a passionate, tight-knit team building something genuinely new.
- Competitive compensation, benefits, and the chance to grow with a brand on the rise.
Location: New York City Metro Area (4+ days per week in-office required)
Reports To: Director of Marketing
VeeFriends New York, New York, USA Office
New York, NY, United States
VeeFriends New York, New York, USA Office
10 Hudson Yards, , New York, NY, United States
Similar Jobs
Beauty
Lead retention and CRM for two DTC brands owning email, SMS, loyalty, and subscription strategy. Set revenue and LTV targets, run tests across flows and segments, manage CRM agency execution, build dashboards and reporting, pilot AI tools to improve personalization and workflow, and partner cross-functionally to drive repeat purchase and reduce churn.
Top Skills:
AttentiveKlaviyoYotpo
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Manage complex, litigated construction-related casualty claims ($500K+): lead coverage and liability strategy, direct investigations and experts, coordinate litigation and outside counsel, set reserves and resolution plans, negotiate settlements, collaborate with underwriting and other partners, and mentor junior claims staff.
Consumer Web • eCommerce • Internet of Things
Own and evolve the cloud-native platform for a multi-tenant DNS-native identity service: design infrastructure architecture, ensure production readiness (SLOs, DR, runbooks), operate DNS and PKI/signing systems, build CI/CD and supply-chain controls, instrument observability, automate audit evidence, manage cost and capacity, lead incident response and on-call, and mentor the engineering team to scale operational practices for enterprise launch.
Top Skills:
ArgocdAWSCosignDnsDnssecEfkElkGCPGithub ActionsGitlab CiGoGrafanaHsmJavaScriptKmsKubernetesOpentelemetryPkiPrometheusPythonSigstoreSlsaTerraformTypescript
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
