Crypto Social Media Strategist

About Figure

Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions. 

By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.

Together with our 170+ partners, we’ve originated over $17 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets. 

We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance.

About the Role

We are looking for an innovative and experienced Crypto Social Media Strategist to lead our social media presence on X (formerly Twitter) and YouTube Shorts. This role is critical in driving awareness, engagement, and acquisition for our cutting-edge crypto products including Democratized Prime, Crypto Backed Loans, and our exchange platform. The ideal candidate will combine deep crypto knowledge with proven social media expertise to establish Figure as a thought leader in the digital assets space.

What You’ll Do

• Build and execute channel strategies for X and YouTube Shorts aligned to product launches and business goals.
• Create editorial calendars balancing education, product, market commentary, and community engagement.
• Design acquisition funnels from social to onboarding; define KPIs and deliver performance reports and insights.
• Produce short-form video and threads that resonate with retail and institutional audiences; translate complex DeFi concepts accurately.
• Develop real-time content for market events, launches, and trending topics while maintaining regulatory compliance.
• Build and engage community; monitor conversations; manage crises; run Twitter Spaces, podcasts, YouTube Live with senior leaders.
• Partner with influencers/KOLs and amplify leadership presence across relevant discussions and events.
• Translate product features into clear user value stories; launch social campaigns that drive adoption with product-team alignment.
• Track engagement and conversion metrics; run A/B tests on formats, timing, and messaging; monitor competitors and recommend optimizations.

What We Look For

• 3–5+ years in social media marketing with at least 2 years in crypto/DeFi and a track record growing X and YouTube audiences.
• Demonstrated ability to drive measurable business outcomes for financial/crypto products via social channels.
• Deep understanding of crypto, DeFi protocols, blockchain, trading/lending/tokenomics, and relevant regulatory considerations (e.g., disclosures).
• Strong writing and editing tailored to platform and audience; compelling short-form video storytelling.
• Data-driven mindset with hands-on experience in social management tools, analytics platforms, and content creation software.
• Effective crisis management in volatile markets; ability to convert complex concepts into engaging, compliant content.
• Established personal credibility on crypto Twitter and fluency with meme/crypto-native communication styles.
• Background in fintech/traditional finance/investments; familiarity with Figure’s products and mission.
• Experience with paid social on X and YouTube and exposure to Discord/Telegram/Reddit for community extension.

Salary

• Compensation Range: $104,000-$130,000/yr
• 25% annual bonus target, paid quarterly 
• Equity stock options package
• This is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needs

Benefits

• Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
• Company HSA, FSA, Dependent Care, 401k, and commuter benefits
• Employer-funded life and disability insurance coverage
• 11 Observed Holidays & PTO plan
• Up to 12 weeks paid family leave
• Continuing education reimbursement

Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing  and acknowledging that you have read and understand the above notice.

Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. 

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