Customer Marketing & Community Lead

Profound is on a mission to help companies understand and control their AI presence. As AI becomes the new front door to every business, we give marketers the visibility and tools to influence how they appear across ChatGPT, Perplexity, Gemini, and beyond. We are building the marketing platform for the answer-engine era.

As Customer Marketing and Community Lead, you will build the programs, content, and experiences that turn Profound customers into vocal champions. You will own customer advocacy, storytelling, and community, creating the systems that amplify customer wins, drive references, and build a thriving ecosystem of advocates.

• Build and execute Profound’s customer marketing strategy, transforming customer success into compelling stories that drive pipeline, advocacy, and brand momentum

• Launch and scale a customer advocacy program that identifies champions, coordinates references, captures testimonials, and creates pathways for customers to share their wins publicly

• Create high-impact customer content including case studies, video testimonials, customer spotlights, and success stories that demonstrate measurable business outcomes and differentiation

• Build and manage Profound’s customer community across online and in-person channels where marketers connect, share strategies, and celebrate wins

• Develop customer-led programming including events, panels, advisory boards, and peer networking experiences

• Partner with Sales, Customer Success, and Product Marketing to surface customer champions, coordinate references, and align advocacy efforts with pipeline and launches

• Establish and own metrics that measure advocacy impact including references delivered, case study influence, community engagement, and customer-driven pipeline

• Design recognition and reward programs that celebrate and incentivize customer champions

• Customer-obsessed marketer with a strong ability to build relationships and identify compelling stories

• Experience building customer advocacy, reference, or community programs at a SaaS or marketing technology company

• Strong storyteller with experience creating customer content across written, video, and live formats

• Understanding of how to build and sustain engaged communities through authentic connection and shared value

• Comfortable on camera and on stage, hosting panels, moderating discussions, and representing customer voices

• Strong cross-functional collaborator across Sales, Customer Success, Product, and Marketing teams

This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $140,000 to $200,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on your experience, skills, qualifications, and location and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.