Similar Jobs
Artificial Intelligence • eCommerce • Information Technology • Internet of Things • Automation
Help implement, troubleshoot, and support Cisco voice systems, manage user accounts, monitor system performance, and document processes.
Top Skills:
Cisco Ip PhonesCisco Unified Communications ManagerCisco Unity ConnectionH.323Sip
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
As an EDR Analyst, you'll manage and maintain endpoint detection, assess security risks, implement solutions, and provide incident response support while collaborating with teams across the organization.
Top Skills:
CisspCloudComptia Security+EdrLinuxmacOSWindows
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The Software Development Engineer role involves designing and developing user mode software for Windows, collaborating across teams, troubleshooting issues, and managing feature development from concept to delivery.
Top Skills:
Agile DevelopmentC++LinuxMac Os XWindows
Job Description:
Position Overview
Vertex Inc. is seeking a Customer Marketing Manager, Campaign Optimization to ensure that all cross-sell, upsell, and migration campaigns are fully optimized for effectiveness through the funnel, from initial engagement to conversion. This individual will bring a strong background in content strategy, messaging, and positioning, along with experience in developing and managing integrated campaigns that drive measurable business impact.
In this role, you will partner with campaign owners, inside sales, solutions marketing, and sales teams to refine campaign content, targeting, and post-conversion engagement strategies to accelerate lead conversion and opportunity velocity. You will also ensure that inside sales teams are fully enabled with the content, tools, and insights needed to engage leads effectively and move them through the funnel.
Additionally, this individual will drive activation optimization, establishing best practices for Pardot (marketing automation), SalesLoft (inside sales engagement), and 6Sense (ABM and intent insights) to enhance lead nurturing, post-conversion engagement, and pipeline acceleration. By focusing on campaign optimization, nurture strategy, and post-conversion acceleration, this role will maximize campaign performance, sales effectiveness, and marketing’s overall impact on revenue growth.
This role will also play a key part in developing an inbound marketing strategy for existing customers, ensuring that campaigns and nurture efforts drive ongoing engagement, demand, and expansion opportunities. By leading projects for messaging and content development, and leveraging customer information channels such as the Customer Community and Vertex website, this individual will help position Vertex solutions in front of the right customer segments at the right time, driving broader awareness of Vertex’s end-to-end tax solution, driving demand in the customer base, and increasing marketing-influenced revenue.
Key Responsibilities
Campaign Optimization & Nurture Strategy
Vertex Inc. is seeking a Customer Marketing Manager, Campaign Optimization to ensure that all cross-sell, upsell, and migration campaigns are fully optimized for effectiveness through the funnel, from initial engagement to conversion. This individual will bring a strong background in content strategy, messaging, and positioning, along with experience in developing and managing integrated campaigns that drive measurable business impact.
In this role, you will partner with campaign owners, inside sales, solutions marketing, and sales teams to refine campaign content, targeting, and post-conversion engagement strategies to accelerate lead conversion and opportunity velocity. You will also ensure that inside sales teams are fully enabled with the content, tools, and insights needed to engage leads effectively and move them through the funnel.
Additionally, this individual will drive activation optimization, establishing best practices for Pardot (marketing automation), SalesLoft (inside sales engagement), and 6Sense (ABM and intent insights) to enhance lead nurturing, post-conversion engagement, and pipeline acceleration. By focusing on campaign optimization, nurture strategy, and post-conversion acceleration, this role will maximize campaign performance, sales effectiveness, and marketing’s overall impact on revenue growth.
This role will also play a key part in developing an inbound marketing strategy for existing customers, ensuring that campaigns and nurture efforts drive ongoing engagement, demand, and expansion opportunities. By leading projects for messaging and content development, and leveraging customer information channels such as the Customer Community and Vertex website, this individual will help position Vertex solutions in front of the right customer segments at the right time, driving broader awareness of Vertex’s end-to-end tax solution, driving demand in the customer base, and increasing marketing-influenced revenue.
Key Responsibilities
Campaign Optimization & Nurture Strategy
- Ensure all campaigns activated by the Customer Marketing Growth Team are fully optimized for lead nurture and velocity, ensuring smooth progression through the funnel.
- Partner with inside sales (business/lead development teams) to ensure they have the content, tools, and campaign insights needed to effectively engage with leads and move them toward conversion.
- Develop and refine nurture strategies, aligning marketing automation (Pardot), inside sales communication tools (SalesLoft), and intent signals (6Sense) to accelerate lead engagement and conversion.
- Strengthen post-conversion engagement, ensuring that effective content and sales enablement efforts continue through later funnel stages to improve opportunity velocity and impact win rates.
Content & Targeting Optimization
- Collaborate with solutions marketing, content teams, sales, and SMEs to develop persona-driven content that engages key stakeholders and accelerates funnel progression.
- Optimize audience segmentation, list development, and targeting strategies, ensuring campaigns reach the right contacts at the right time.
- Leverage intent data and engagement signals to refine messaging and prioritize high opportunities.
Sales & Inside Sales Enablement
- Work closely with inside sales teams to ensure they understand campaign objectives, messaging, and the buyer journey, enabling more effective outreach and conversion.
- Develop playbooks and engagement frameworks to ensure inside sales teams effectively leverage Pardot, SalesLoft, and 6Sense to maximize lead engagement.
- Ensure seamless handoff and alignment between marketing and inside sales, improving response times, conversion rates, and pipeline velocity.
Inbound Marketing for Existing Customers
- Develop and implement an inbound marketing strategy that increases engagement and demand from existing customers, driving awareness and adoption of additional Vertex solutions.
- Work closely with campaign owners and content teams to create targeted inbound programs that address customer needs and position Vertex solutions for expansion.
- Leverage automation, intent data, and nurture strategies to reach the right customer segments at the right time, strengthening relationships and increasing marketing-influenced revenue.
Campaign Performance & Continuous Improvement
- Analyze campaign effectiveness, lead engagement trends, and sales feedback to refine strategy and improve conversion rates, velocity, and share of wallet growth.
- Provide ongoing recommendations for optimizing nurture programs, post-conversion engagement, and sales enablement strategies.
- Develop best practices and guidelines for campaign execution, ensuring scalability and consistency across all growth marketing programs.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 9+ years of experience in B2B marketing, with a focus on campaign optimization, lead nurture, strategy, and sales enablement.
- Experience in account-based marketing (ABM), marketing automation (Pardot), sales engagement tools (SalesLoft), and intent-driven targeting (6Sense).
- Strong understanding of lead nurturing and post-conversion engagement, with a focus on improving pipeline velocity and win rates.
- Excellent cross-functional collaboration skills, with experience working with sales, inside sales ,solutions marketing, and content teams.
- Data-driven mindset, with the ability to analyze campaign performance, lead behavior, and sales feedback to optimize engagement strategies.
- Strong project management and execution skills, with the ability to balance multiple priorities in a fast-paced environment
Pay Transparency Statement:
Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.
In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.
Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.
*In no case will your pay fall below applicable local minimum wage requirements.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
