The CX Strategy Director will build the design strategy, lead the implementation of customer insights into design, manage product roadmaps, and ensure alignment of design with business goals across ecommerce and B2B platforms.
Director of UX Strategy
Seniority: Director Level
We’re looking for a UX-first leader who applies CX strategy thinking across ecommerce, B2B platforms, and digital products along customer journey touchpoints.
This is both a director and an execution role. You’ll provide UX direction to the team, help shape design decisions, and apply feedback directly to UX/UI prototypes, ensuring the work reflects a clear, research-grounded point of view. You’ll also own the execution of prioritization and roadmap deliverables, synthesizing input from research/analytics, business owners, and design into documented directions the full team can build from. We need someone who can support and communicate “why it works” to clients and cross-functional disciplines.
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The day to day spans these core responsibilities:
Strategy & Execution
- Partner with teams to build a design-informed product roadmap that balances creative vision with business goals
- Engage design as an input to early-stage planning
- Document design strategy, rationale, and key decisions for team alignment
- Support the team from strategic UX thinking to tactical design executions
Research + Analytics Integration
- Lead research synthesis workshops translate raw customer data into actionable design directions
- Build CX journey maps and identify audience use cases
- Support clients and designers in understanding the connection between research findings and design decisions
Client Communication & Presentations
- Lead UX thinking and articulate design decisions, grounded in research and strategy
- Lead discovery calls and strategic workshops to uncover true customer needs
- Establish success metrics with clients upfront; report on design impact post-launch
Domain Expertise
- Develop deep ecommerce expertise (conversion optimization, funnel clarity, personalization, product discovery)
- Help build secondary B2B experiences (user adoption, workflow clarity, enterprise workflows)
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Required Experience
- 6+ years in design execution, product strategy, and UX leadership roles
- An expert in ecomm and B2B digital products
- Proven track record managing stakeholder relationships and presenting to senior leadership
- Strong research literacy and ability to synthesize analytics, user research from findings to strategy
- Portfolio or case studies demonstrating both execution and strategic thinking
- Excellent communication skills: explain design rationale clearly to non-designers and clients
- Comfortable with ambiguity — can shape direction without requiring perfect specs upfront
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Nice-to-Have
- Experience with design systems and how to maintain consistency at scale
- AI/automation fluency — curious about design-to-code tools and research synthesis with AI
- Conversion optimization background
- Data analysis skills — can interpret metrics and identify patterns
- Workshop facilitation experience
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Team Structure
You'll be joining a design department with:
- Executive Creative Director focused on vision, culture, and strategic positioning
- UX/UI Design Director focused on design systems and visual consistency
- CX Design Director focused on customer journeys and experience execution
- Copy + Content Director
- Team of multi-disciplinary designers
- Data + Analytics Lead
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What We Offer
Culture
- Creative excellence with space to do your best work
- True work-life balance
- Collaborative team of UX designers, strategists, and developers
Benefits
- Salary: $160,000/year
- Comprehensive health, dental, vision insurance
- 401(k) with company match
- Unlimited PTO
- Hybrid work Tues-Thurs in Madison Square Office
- Latest UX tools and technology
Wellcom Worldwide New York, New York, USA Office
1115 Broadway, New York, New York, United States, 11106
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