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Job Summary & Responsibilities
Strengthening and empowering all of the communities we serve.
Advance Local is looking for a Data Solutions Marketing Strategist to join our fast-growing Data team. In this role, you’ll develop and execute marketing initiatives that position our data products and analytics solutions effectively in the marketplace. With a strong understanding of brand positioning and content creation, this position collaborates with cross-functional teams to drive engagement and support sales efforts.
Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $75,000 - $85,000 per year. Additional incentives bring total potential compensation to $90,000 - $102,000.
This is a fully remote position.
What you’ll be doing:
- Develop and execute marketing strategies for data products, ensuring alignment with business objectives and market trends.
- Manage brand positioning within the data and analytics space to strengthen market presence and differentiation.
- Create compelling content to showcase platform capabilities, insights, and value propositions across multiple channels.
- Oversee integrated marketing campaigns across digital, emails, and paid channels, ensuring alignment with product positioning and business objectives.
- Manage marketing operations – including content calendar planning, CRM maintenance, and lead handoff processes – to ensure seamless campaign execution and strong alignment between Marketing and Sales.
- Collaborate with Sales and Audience Strategy teams to craft messaging that resonates with target audiences.
- Support the sales team by developing marketing collateral, pitch decks, and other resources to drive client engagement and conversions.
- Conduct competitive market analysis to identify emerging trends, benchmark performance, and inform strategic positioning.
- Develop and maintain marketing performance dashboards to track KPIs, optimize campaigns, and provide actionable insights to leadership.
- Collaborate with product and sales teams to align marketing strategies with product launches and revenue goals.
Our ideal candidate will have the following:
- Bachelor’s degree in marketing, communications, business, or related field or a combination of education and experience
- Minimum two years’ experience in marketing strategy, preferably in technology, data, or analytics sectors
- Strong understanding of marketing principles and brand management
- Excellent written and verbal communication skills
- Proficiency in content creation and digital marketing tools
- Ability to analyze market trends and translate insights into actionable strategies
- Experience working with data-driven products or SaaS platforms
- Familiarity with marketing automation tools
- Creative thinker with strong problem-solving abilities
- Collaborative mindset and ability to work across teams
- Detail-oriented with strong organizational skills
Advance Local New York, New York, USA Office
1 World Trade Center, New York, NY, United States, 10007
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
