Senior Product Marketing Manager, Analyst Relations
WHO WE ARE
Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including HBO, Disney, Guardian, Burger King, Seamless, Delivery Hero, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each month, tens of billions of messages are sent to a network of over 2 billion active users through Braze.
Need more proof? Braze was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019 and the Forbes Cloud 100. The company has also been selected as one of Inc. Magazine’s Best Places to Work (2019 and 2020), and Crain's Best Places to Work in NYC (2019 and 2020). Our London office has also been Great Place to Work-Certified for 2021 by Great Place to Work UK.
WHAT YOU'LL DO
- Build an Analyst Relations program that ensures strong performance in core areas and helps us expand to additional market categories, industries, and regions
- Engage with analysts to create a feedback loop that both informs their research and our own company strategy for placement in Waves, Magic Quadrants, etc.
- Train our team and collaborate with key internal partners, leading briefings and inquiries
- Partner with the sales team on account-specific engagement in key industries like retail and eCommerce through custom content and consultation
- Shape our understanding and approach to competition in the market by collaborating with product marketing on intelligence gathering, strategy, and execution for a competitive market category
- Proactively recommend content and coverage to support demand generation and the overall company’s goals
- Investigate and push differentiation of current and future product suites as Braze expands its business
- Be a cross-functional leader who can work with other departments across the company
WHO YOU ARE
We’re looking for a seasoned manager to join a small but mighty Communications team. You will manage relationships with strategic analyst relations firms, including Forrester and Gartner, and help us educate the industry on Braze, its products, and its market differentiation. You have experience, running an analyst relations program, either at a PR agency or in-house, or have direct experience as an analyst.
- 5+ years of relevant experience (e.g., communications, product marketing, public relations, etc.)
- Demonstrated experience developing, directing and executing strategic analyst relations programs
- Established relationships with analysts from Forrester, Gartner, IDC, and other research firms
- Experience in an evaluation for a Wave, Magic Quadrant, or MarketScape
- Knowledge of G2 Crowd and other third-party review sites
- Excellent written, verbal, and visual communication skills with a strong attention to detail
- A strong understanding of the technology landscape, including enterprise and marketing technology
- Experience working within a high-performing communications team and managing third-party vendors
- International and domestic travel, when required (about 10%)
WHAT WE OFFER
- Competitive compensation that includes equity
- Generous time off policy to balance your work and life, including paid parental leave
- Competitive medical, dental, and vision coverage for you and your dependents
- Collaborative, transparent, and fun loving office culture
Braze is deeply committed to diversity, equity and inclusion and making our organization a place for all individuals regardless of race, religion, national origin, age, sex and gender identity, sexual orientation, pregnancy status, familial status, disability status, veteran status, genetic information or any other protected class. We are also committed to providing reasonable accommodations to qualified individuals with disabilities. If you are selected to interview, to request an accommodation either as part of the interview process or during your potential employment with Braze, please let your recruiter know and a member of our People Relations team will follow up with you.
If you are a California resident subject to the California Consumer Privacy Act, click here to understand how Braze processes your personal information and how you can exercise your rights.
If you are located in the EU or UK visit our privacy policy to understand how Braze processes your personal information and how you can exercise your rights.
