Caesars Sportsbook has an amazing opportunity for someone’s next great career adventure. 
Your obsessions with understanding the consumer, identifying powerful insights and building brands will get you through the door and into an organization and department that is growing rapidly. Break into the exciting new industry of sports betting where career growth is all up to you! Work with the best, learn from the best, and contribute your talents and insights.

We are seeking a Consumer Insights Manager – Marketing supporting our consumer insights and brand strategy functions.  S/he provides audience research, insights and brand planning expertise helping to drive Caesars Sportsbook Marketing’s growth initiatives. The focus will be hands-on management of primary and secondary research programs that enable deep consumer & marketplace insights spanning both digital and retail experiences. Partnering with Brand teams, additional responsibilities include ownership of creative & brand strategy learning agendas.

What you will be doing:

• Synthesize and analyze data to develop insights, and communicate them clearly to key stakeholders with a focus on marketing journeys and brand health and strategy
• Responsible for developing, managing omni-channel Voice of the Customer (VOC) customer experience insights program across the US business
• Responsible for managing brand tracking program
• Produce and maintain insights to inform target audience priorities & sizing; including segmentation studies
• Design and conduct custom qualitative and quantitative ad hoc studies for capturing timely player attitudes & marketplace dynamics
• Evaluate and launch custom capabilities for quick turn promotion, copy and creative insights
• Collaborates with various internal teams to provide best practices for insights and consumer data visualization and governance.

What you will need:

• Requires 5+ years of relevant work experience (hands-on research with survey development, moderating)
• Experience with various qualitative and quantitative research methodologies such as ethnographies, in-depth 1:1 interviews, segmentation studies, online A/B testing, conjoint/discrete choice studies, customer journey insights and more
• Familiar with stat packages (SPSS, or equivalent) for survey report building and analysis
• Experience with CX experience measurement platforms (Qualtrics, Medallia, Usabilla) a plus
• Experience with third party audience research/planning tools (comScore, Scarborough, MRI) a plus
• Proven ability to use consumer insights to develop brand strategy or positioning; account planning experience a plus
• Skilled in Excel and PowerPoint
• You have the ability to adapt to changing priorities to meet multiple project timelines and internal client needs

Other Minimum Qualifications:

• Ambition. Proactively seeks opportunities to learn & grow.
• Initiative. Acts and thinks beyond tasks to accomplish goals.
• Team Focused.  Ensures understanding, cooperation and consistency within and between departments.  Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
• Self-Awareness. Genuine understanding of personal strengths and weaknesses. 
• Environmental Radar. Understands how to get things done and when to involve others in decisions.
• Business Intelligence. Understands how our organization works.  Demonstrates an understanding of the key business metrics in his/her world.
• Problem finding. Routinely looks to improve services, processes, and strategies.
• Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
• Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
• Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
• Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
• Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.

Essential Job Functions:

• Fast paced environment, multiple tasks to be handled under time constraint.
• Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
• Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
• Respond to visual and aural cues.
• Must have manual dexterity to operate all office equipment.
• Must be able to maneuver around office and property.
• Must be able to work independently.
• Must be able to lift and carry 10 pounds.
• Must be able to bend, crouch, kneel, twist and work at a desk/counter when performing functions of the job.

More on William Hill US…

William Hill US, now part of Caesars Entertainment, currently operates sports betting in 18 US jurisdictions, an industry-leading 13 of which offer online sports betting. The combined companies have operations in The Bahamas, Colorado, Delaware, Florida, Illinois, Indiana, Iowa, Michigan, Mississippi, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Rhode Island, Tennessee, Virginia, Washington DC, and West Virginia. William Hill US is the licensed sports betting provider for numerous casinos in Mississippi and New Mexico and is the exclusive risk manager for the Delaware and Rhode Island sports lotteries. The combined companies have numerous league partnerships, including MLB, NBA, NHL, and NFL, as well as national media partnerships with CBS Sports and ESPN. Marking a major milestone in American sports history, William Hill US opened the William Hill Sportsbook at Monumental Sports & Entertainment’s Capital One Arena in May 2021, becoming the first ever sports betting venue to open within a US professional sports facility.

William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws.  William Hill complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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