Data Analyst

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At the core of Bluecore’s product sits hundreds of billions of events collected on behalf of our 400+ clients spanning many retail verticals. This dataset drives Bluecore’s AI-powered marketing technology that provides provable value to our clients. The Value engineering team is an extension of the Solution Consulting team and is responsible for understanding the current state of our new and existing customers and their desired future state so that they can use data to quantify the value of the difference between their current and desired states.

 

Internally we support the Sales, Customer Success, Product, and Marketing teams with data journalism that uncovers compelling stories that cement Bluecore’s position as the experts in retail marketing. Externally, we act as business value consultants that have two key focuses: First, to deliver custom deep dive analyses and models to our largest enterprise clients; and, second, to elevate the resulting data insights into a value story that is delivered to hundreds of clients.

 

The Value Engineering team is therefore an extremely valuable and visible team, plugged into all aspects of our, and our clients’, businesses, and an integral part of ensuring ours and their success. As a Data Analyst on the team, your job will be to mine, explore, and analyze digital marketing engagement data from across 400+ retail brands in order to discover and deliver actionable insights and models for our internal teams, and more specifically for our Business Value Consultants.

 

We’re looking for a highly motivated Data Analyst with a strong technical background, and a knack for interpreting and communicating the “why” behind data and its application to the business. We are looking for candidates with fluency in SQL and Python or R, and who enjoy and appreciate creative thinking, relentlessly digging into data, and turning the results into clearly communicated and compelling actionable insights or models. You’ll be working closely with Business Value Consultants on the Value Engineering team to help them curate a value story that can be presented back to customers at all levels of the organization. You will be responsible for discovering, understanding, solving, and communicating the business problems that our brands face, and working with our Business Value Consultants to convey this back to the sales reps and customer success managers. 

Responsibilities

  • In partnership with Solution Consulting, Customer Success Management, and Business Value Consulting, be a major contributor in understanding customer challenges, desired outcomes and success metrics
  • Develop data-driven strategies of increasing adoption of Bluecore’s capabilities
  • Ongoing tracking of Bluecore performance across our customer base with the goals of identifying underperforming areas and providing data-driven recommendations to ensure top performance
  • Effectively support communications with customer’s analytics teams, including but not limited to analyzing data in Bluecore’s and customer’s own attribution models
  • Provide recommendations to maximize ROI and utilization of Bluecore to support key company’s success metrics, such as revenue growth and retention rate
  • Provide data analysis to support creation and ongoing changes of Business Cases conducted by Business Value Consultants and Account Executives
  • Build, maintain, and improve custom dashboards and models that help our clients solve specific retail marketing goals
  • Design and build KPI reports and visualizations in Looker, BigQuery, and other visualization tools adopted at Bluecore
  • Participate in cross-functional efforts at Bluecore to standardize and automate continuous data pipeline

Qualifications

  • BS in an analytical field such as Statistics, Mathematics, Engineering, Computer Science, Physics, or Business Intelligence or equivalent industry experience
  • 2+ years of professional experience in the data-science space
  • Experience with analyzing Marketing data with solid understanding of key marketing metrics, such as CPM, CTR, conversion rates, etc in a strong plus
  • Experience with R, Python, or other languages for data analysis
  • Experience with ML tools and techniques (k-nearest neighbors, random forests, ensemble methods)
  • Exposure to cloud-based data platforms, ideally BigQuery
  • Exposure to data visualization platforms, such as Looker, PowerBI, etc.
  • Ability to operate with a level of uncertainty, driving decisions with incomplete, inconsistent, and fragmented data
  • Ability to translate complex data into visualization that support business decisions
  • Ability to educate non-technical stakeholders on what the data means and assist in driving decisions
  • Strong emphasis on collaboration and the ability to iterate over data analysis based on inputs from multiple stakeholders

Benefits:

Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest growing marketing technology companies.

- Comprehensive medical, dental, and vision insurance

- 401(k) plan

- Monthly discretionary reimbursement towards fitness, home office and/or Learning and Development opportunities

- Generous Parental Leave & flexible vacation policy

 

Bluecore is a marketing technology company that’s reimagining how the world’s fastest growing retail brands transform casual shoppers into lifetime customers. Through our patented retail data model and the recent release of Bluecore Communicate™ and Bluecore Site™, we replace manual processes with an intelligent, AI-driven workflow. We are credited with doubling email revenue, and increasing customer retention for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora, and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Glassdoor and ranked No. 241 on the Inc. 500 List, the most prestigious ranking of the nation’s fastest-growing private companies. 

At Bluecore we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

 

Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.

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While we have currently transitioned to remote work, we continue to keep our vibrant culture alive and our customer focus stronger than ever!

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