Manager, Advanced Targeting
Position Summary
We are currently searching for a Manager, Advanced Targeting to join our Ad Sales team.
Responsibilities
1. Responsible for leading campaign data management efforts across all Engage campaigns.
2. Understand client data objectives to inform generation of advanced data targets.
3. Generate advanced targets and ensure distribution to all touch points (Clypd, Box, Lake 5).
4. Work with vendors such as Lake 5 and Clypd to ensure consistent methodologies in calculation of universe and reach estimates.
5. Review and QA data advanced targets to ensure they meet the minimum Engage requirements and are accurate.
6. Key participant in external forums (ATSG, OpenAP, etc) on advanced target standardization and methodology.
7. Understand emerging data sets and advanced targets to be utilized in the digital and cross platform environment.
Requirements
* BA/BS degree required
* 3+ years professional experience in media and/or advertising analytics.
* Strong understanding of syndicated data sources (MRI, NCS, NBI, etc)
* Deep knowledge of television research methodologies
* Familiarity with set-top-box analytics platforms such as Comscore, Comcast, etc
* Self-starter with the capacity to deliver on multiple projects, contribute new ideas, meet tight deadlines, and be decisive under pressure
* Must have the legal right to work in the United States