Manager-Media and Sponsorship Analytics
Manager-Media and Sponsorship Analytics
What You Will Do:
- LOCAL SPORTS MEDIA
EVALUATION
-Lead on providing analyses and value recommendations for local sports media (TV/R/Cable)
-Lead on providing analyses and value recommendations for team sports sponsorship elements (stadium signage, promotional and hospitality elements and team logo IP)
-Input will be provided by media team and field marketing personnel
-Once recommendation is approved by management, draft initial offer documents for vendor
-Track and monitor negotiation status (offer/counter-offer) through to finalized deal points
-Publish detailed purchase summary to confirm with vendor
-Publish detailed purchase summary that will be shared with key internal stakeholders (CMO, VP Business Development and Head of Field Marketing)
TRACKING & MONITORING
-Game by game ratings tracking and monitoring vs established rating goals
-Manage under-delivery, secure makegood units
-Secure credits/makegoods as required for missed games, pre-emptions
- SPORTS SPONSORSHIP
EVALUATION
-Lead on providing analyses and value recommendations for team sports sponsorship elements (stadium signage, promotional and hospitality elements and team logo IP)
-Input will be provided by media team and field marketing personnel
-Once recommendation is approved by management, draft initial offer documents for vendor
-Track and monitor negotiation status (offer/counter-offer) through to finalized deal points
-Publish detailed purchase summary to confirm with vendor
-Publish detailed purchase summary that will be shared with key internal stakeholders (CMO, VP Business Development and Head of Field Marketing)
TRACKING & MONITORING
-Tracking and monitoring attendance and other specified performance measures (ie FTDs) against established goals
-Secure credits/makegoods as required for missed games, reduced attendance, reduced signage exposure
- MEDIA PERFORMANCE TRACKING
-Tracking and monitoring all national and local media activity purchased directly (CBS/ESPN) and stewardship of agency’s national media buys:
-Daily monitoring and weekly reporting of national buys
-Purchased vs goals
-ADU approvals
-Integration tracking and monitoring, securing proof of performance
-Weekly look ahead calendar of national CZR units
-Competitive tracking, building database of competitive intel and examples
-Local tracking and monitoring of all local media activities
-ADU approval coordination
-Management of Goal vs Purchase reporting across all markets
-Weekly stewardship of CBS local digital delivery, direct with CBS and in conjunction with internal team
-Quarterly post-analysis
- COMPETITIVE MONITORING/TRACKING
-On going tracking and monitoring of competitive media and sponsorship activity in all categories (Sports betting, Casino and Daily Fantasy) by medium, by market and by professional sports team
-Work with 3rd party agency to establish regular cadence for both national and local media competitive reporting cadence
What You Will Need:
- Bachelor’s Degree
- 7 years of proven media analytics experience from an agency or B2C organization, hands-on experience with relevant Local and National TV, Radio, Print and OOH planning and execution
- Experience managing complex, on-line/off-line marketing budgets
- Extensive experience with media planning/buying systems & research tools, such as DoubleClick, Salesforce, comScore & Kantar
- Direct Media Buying, Media Buying and Sports Sponsorship Management experience preferred
- Proven analytical skills and problem-solving ability paired with meticulous attention to detail
- Excellent communication skills: ability to deliver the necessary updates on complex issues as well as the "good and the bad news” to a wide array of internal stakeholders
- Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
- A firm understanding of offline media buying metrics (ROI, CPM, CPP, Reach/Frequency)
- Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required
- Ability to work independently or as part of a team, to delegate and manage the workloads of others
- Action-oriented – ability to identify issues and solutions as well as anticipate consequences
- Have energy and enthusiasm for a new challenge, an ability to tackle complex regulatory environment and desire to thrive in a fast-paced, changeable category
- Passion for Sports Betting Category and Interest in Sports Preferred
More on William Hill US…
William Hill US, now part of Caesars Entertainment, currently operates sports betting in 18 US jurisdictions, an industry-leading 13 of which offer online sports betting. The combined companies have operations in The Bahamas, Colorado, Delaware, Florida, Illinois, Indiana, Iowa, Michigan, Mississippi, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Rhode Island, Tennessee, Virginia, Washington DC, and West Virginia. William Hill US is the licensed sports betting provider for numerous casinos in Mississippi and New Mexico and is the exclusive risk manager for the Delaware and Rhode Island sports lotteries. The combined companies have numerous league partnerships, including MLB, NBA, NHL, and NFL, as well as national media partnerships with CBS Sports and ESPN. Marking a major milestone in American sports history, William Hill US opened the William Hill Sportsbook at Monumental Sports & Entertainment’s Capital One Arena in May 2021, becoming the first ever sports betting venue to open within a US professional sports facility.
William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. William Hill complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.