New Markets Strategist

| Greater NYC Area | Remote
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The Role: 

The New Markets Strategist is a K-12 industry expert that can help Newsela analyze and prioritize new market opportunities domestically and internationally. You will accelerate Newsela’s growth into new countries and domestic market segments by working cross functionally with our Marketing, Product, Content, and Sales teams to not only ensure Newsela prioritizes the right new market opportunities, but you will also play a part in the formation of the go-to-market strategy within each segment. You will help drive analysis and prioritization for international expansion and ultimately inform our new market strategy and execution. Over time, you’ll build the foundation and framework for scalable market expansion templates and new markets business case production.

Why You’ll Love This Role:

Reporting to the Director of Business Development, you will get to spearhead Newsela’s first International Expansion efforts and shape our long-term execution strategy for years to come. Leveraging your past expertise, you’ll get to build entirely new market strategies from the ground up and help Newsela’s execution team flourish. You’ll also have the opportunity to collaborate with the Product team to translate country-specific product and content requirements into our overall product roadmap and content acquisition strategy. You will get to help architect the future of education, enhance how schools and teachers engage students, and provide time-saving approaches that allow educators to design customized learning for different levels of learners. Your work will directly impact our ability to scale Newsela’s global reach, bring our products to more educators and students, and enable accessible, engaging learning that empowers students. 

Why We’ll Love You:

With 5+ years in strategy consulting, you have advanced financial modeling skills and deep expertise in business case production, specifically in the K12 education market. Either client-facing or internally, you have produced a successful recommendation for an EdTech company to enter a new market. You leverage previous experience working across multiple industries to build on what worked, filter out what didn’t, and design data-backed business cases from scratch using the latest research strategies and frameworks. You’re also an expert project manager, able to manage complex, deadline-oriented projects across multiple cross-functional stakeholders. Advanced Excel skills is a must, and additional data analysis program experience (SQL) is a bonus.

About Newsela:

One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child learns differently, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • ReactLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • SanicFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen

Location

New York, NY
"My Code Represents Real People": At Newsela, Social Impact and Innovation Meet
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An Insider's view of Newsela

What’s the vibe like in the office?

Amazing. Newsela is a trusting and responsible environment where we have control to get our work done when and where is best for us.

Vanessa

Lead Web Application Developer

What's the biggest problem your team is solving?

My team works with school leaders and teachers to create innovative applications of Newsela's content to support our mission of "meaningful classroom learning for every student." Our goal is to engage and empower educators with tools to enhance their students' learning.

JJ

Community Manager

How has your career grown since starting at the company?

I've grown leaps and bounds at Newsela! I initially started out as an enterprise sales development representative and went through a mentorship program to transition to the customer success management team! I cannot measure the amount of growth I've experienced the past few years.

Emma

Customer Success Manager

What’s the vibe like in the office?

The Newsela office is a collaborative workspace. The office is designed to reflect the clients we serve. We love to keep our mission of "meaningful classroom learning for every student" top of mind.

Ariel

Senior Sales Development Representative

What are Newsela Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Newsela offers the opportunity to join various affinity groups operated by members of each community to help facilitate an inclusive and diverse workplace where all people are valued.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
In addition to weekly virtual wellness events (guided meditation, yoga, etc.), we offer virtual group discussion sessions with a licensed therapist to help navigate a variety of topics and challenges.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Every year we bring Newsela's youngsters to our offices for our Take Your Child to Newsela Day. It's one of our favorite days of the year, filled with crafts, story time, workshops, and even yoga!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free daily breakfast. Employees can select from our cereal bar, yogurts, oatmeal, fruit, granola bars and unlimited cold brew on tap!
Game Room
Our teams love to take time to challenge each other to a game of ping pong or pool throughout the day, and maybe even a ping pong tournament every now and then.
Stocked Kitchen
Newsela has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored seltzer you can handle. You might even be able to catch a Top Chef competition every now and then.
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
All remote employees receive a monthly tech allowance to put towards making their home office setup the best it can be.
Professional Development Benefits
Job Training & Conferences
All employees receive an annual stipend to put towards professional development or learning courses and resources. We also hold bi-monthly manager training sessions.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer an annual stipend to encourage all employees to keep learning!
Time allotted for learning
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