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lightblocks Labs

DeFi Marketing Analyst

Posted 18 Days Ago
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In-Office or Remote
Hiring Remotely in Tel Aviv
Junior
Easy Apply
In-Office or Remote
Hiring Remotely in Tel Aviv
Junior
The DeFi Marketing Analyst will analyze DeFi trends, extract insights from EO's data, and create storytelling materials for various stakeholders.
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Role Overview

We’re looking for a Marketing/DeFi Analyst who blends on-chain intelligence, market awareness and narrative instinct. You’ll uncover insights from both the broader DeFi landscape and EO’s own products/data streams, turning them into stories that demonstrate EO’s impact and momentum; for investors, partners and the public.

You’ll turn analytics into alpha for storytelling: dashboards into decks, charts into tweets, data into brand equity.

Core Responsibilities1. DeFi & Market Intelligence
  • Monitor key DeFi protocols, L1/L2 ecosystems, and token launches to identify emerging trends aligned with EO’s positioning (e.g., modular data proofs, oracle reliability, RWA growth, AI x DeFi integrations).
  • Build weekly intelligence briefs highlighting narrative shifts (“What’s driving liquidity this week?”).
  • Benchmark competitive oracle and data-infra protocols on key metrics (uptime, TVS, adoption, partner count).
2. EO Product Insights
  • Collaborate with product, engineering and BD to extract EO-specific data points
  • Identify “EO Wins” — milestones or metrics that validate EO’s network strength or market adoption.
  • Package these insights into comms-ready storytelling assets: infographics, campaign stats, pitch-deck slides, or tweet threads.
  • Maintain an internal “EO Intelligence Dashboard” tracking product metrics suitable for external communication.
3. Narrative Development & Reporting
  • Work with comms to shape stories around EO data.
  • Build quarterly reports showcasing both market trends and internal traction.
  • Support leadership and BD with data-backed insights for investor updates and media commentary.
4. Cross-Functional Collaboration
  • Partner with Engineering to design data pipelines that expose EO analytics safely for marketing.
  • Liaise with Product Marketing to align on GTM messaging for new integrations or feeds.
  • Sync weekly with Growth and Comms to feed new metrics into storytelling cadences.
Your KPIs / Success MetricsCategoryExample MetricData Insight Velocity# of new EO data points surfaced/monthNarrative ImpactSocial reach or media mentions using EO dataMarket IntelligenceAccuracy & timeliness of DeFi trend reportsCampaign AnalyticsImprovement in ROI or engagement ratesReporting Consistency100% on-time delivery of weekly dashboards & reportsRequirements
  • 2+ years in DeFi research, analytics, or growth marketing.
  • Deep understanding of DeFi protocols, on-chain data, and oracle mechanics.
  • Proficiency with Dune, DefiLlama, Token Terminal, Nansen, or equivalent tools.
  • Ability to analyze EO internal data pipelines (SQL, API queries, dashboards) and extract story-worthy metrics.
  • Strong visualization and narrative skills; you can turn a chart into a thread that moves the market.
  • Comfortable in a high-velocity, globally distributed Web3 team.
Nice-to-Have
  • Hands-on experience with data-driven storytelling in previous crypto or analytics startups.
  • Familiarity with exchange liquidity tracking, campaign attribution, and KOL ecosystems.
  • Contributor to crypto data communities (e.g., Dune dashboards, Nansen query builder).
  • Comfort presenting data to press or investors.
Compensation & Work Environment
  • Competitive base (USD or Stablecoins)
  • Token allocation
  • Fully remote (or in-office in Tel Aviv)
Example Deliverables (First 90 Days)
  1. Launch the “EO Data Pulse” weekly report — integrating market and EO product insights.
  2. Build an internal dashboard showing EO Wins (feeds, uptime, integrations, partners).
  3. Deliver a “Proof in Action” marketing report combining on-chain data and EO metrics.
  4. Contribute to 1-2 media pieces using EO data for storytelling (press or blog).

Top Skills

Api Queries
Defillama
Dune
Nansen
SQL
Token Terminal

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