Paid Media Manager

The Role
We're looking for a Paid Media Manager who can run campaign strategy to pipeline delivery. You'll work across Google Ads, Reddit, X, LinkedIn, and programmatic channels to generate qualified pipeline for the sales team.
This isn't a role where you follow a playbook. You'll own your region's campaign architecture, make budget decisions, and work directly with sales on pipeline alignment. We move fast, test constantly, and measure everything against pipeline and revenue — not vanity metrics.
A few things this role is not: it's not a generalist demand gen role — no webinars, gated eBooks, or field events. It's not an agency management role — you are the operator. And it's not primarily SEO, content, or social media. This is paid media, end-to-end.
We use AI tools extensively across the team. You don't need to be an AI engineer, but you should be comfortable working with AI in your day-to-day — whether that's using LLMs for research and copy, automating repetitive tasks, or just being someone who naturally reaches for a smarter way to work.
How We Work
• Small, high-leverage team with real autonomy
• Pipeline-obsessed: everything ties back to SQOs and revenue
• Direct access to leadership
• AI-forward and multi-channel
What You'll Do
Campaign Strategy & Execution
• Own campaign architecture for your assigned region — products, audiences, channels, funnels
• Build, launch, and optimize campaigns across Google Ads, LinkedIn, Reddit, X, and programmatic platforms
• Design and manage ABM programs targeting named accounts in coordination with sales
• Make budget allocation decisions based on performance data and pipeline impact
• Launch localized campaigns where needed — adapting the value proposition, not just translating copy
Regional Ownership & Sales Alignment
• Serve as the dedicated demand gen partner for your regional sales team
• Run weekly pipeline alignment — your metric is SQOs and pipeline, not leads or MQLs
• Feed regional insights back to the team — search terms, audience signals, competitive intel
• Present regional performance to leadership with full context
Continuous Improvement
• Automate what can be automated — focus your time on what moves the needle
• Contribute to team-wide improvements in how we build, optimize, and report on campaigns
• Stay sharp on platform changes, new ad formats, and competitive landscape
What You Bring

• 2-5 years hands-on B2B paid media experience — you've built campaigns across Google Ads and LinkedIn, not just managed an agency doing it
• Experience managing $50K+/month across multiple channels
• B2B SaaS or tech background — you understand the full funnel from lead to pipeline and optimize toward revenue
• Comfortable using AI tools in your workflow
• Analytical — you spot patterns in campaign data and make budget decisions based on evidence, not gut feel
• Strong communicator — you'll work directly with sales, present to leadership, and collaborate across timezones
• Comfortable with ambiguity — you'll help define what demand gen looks like for your region
What Makes You Stand Out

• StackAdapt, Reddit Ads, or programmatic DSP experience
• ABM platform experience (Demandbase, 6sense, or similar)
• Multi-market regional experience 
• You've used Python, SQL, or no-code tools to solve marketing problems
• Salesforce reporting and pipeline attribution experience 
• Familiarity with CPaaS, telecom, APIs, or developer-focused products

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