Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.
Job Description
Do you love the challenge of driving revenue growth by expanding adoption within an existing customer base? Are you energized by building modern lifecycle programs that meet customers at the right moment with the right message? Do you enjoy partnering closely with Customer Success, Product Marketing, and Sales to turn product value into measurable expansion pipeline and bookings?
The Cross-Sell Demand Generation Manager owns strategy and execution for cross-sell programs that increase product adoption across Ensora Health’s installed base. You will build segmented, signal-based campaigns across email, in-app experiences, webinars, and sales/CS-assisted plays to help customers discover and adopt the right next product.
This role is highly metrics-driven and customer-obsessed, focused on improving attach rate, expansion pipeline, and expansion bookings, while supporting long-term customer outcomes and retention.
What You’ll DoOwn cross-sell pipeline and bookings targets by designing and executing integrated expansion programs for existing customers.
Build lifecycle journeys that align to customer stages (onboarding, adoption, maturity, renewal) and guide accounts toward their “next best” product.
Partner with Customer Success and Sales to develop expansion playbooks, including targeting rules, talk tracks, enablement assets, SLAs, and handoffs.
Work closely with Product Marketing to translate product value into clear, persona-based messaging tied to real workflows and outcomes.
Create segmentation strategies using product usage signals, customer maturity, firmographics, and engagement behavior to personalize campaigns at scale.
Launch and optimize multi-channel campaigns across email, in-app messaging, webinars, customer communications, and targeted digital programs that support expansion motions.
Define KPIs and measurement plans for every program, then iterate based on performance and customer feedback.
Partner with Marketing Ops and RevOps to improve targeting, attribution, routing, and reporting so expansion programs are measurable and repeatable.
Run experimentation and optimization (A/B testing, offer testing, messaging tests, timing tests) to improve conversion to demo, trial, and purchase.
Communicate results and recommendations to stakeholders with clear insights, strong storytelling, and an action plan for what to do next.
Attach rate and adoption lift for targeted products
Expansion pipeline created and influenced
Expansion bookings / revenue from cross-sell programs
Conversion rates across lifecycle milestones (add-on engagement → demo/trial → opportunity → win)
Program efficiency and operational health (coverage, SLA adherence, speed to follow-up, reporting accuracy)
What You Bring
3–5 years of B2B demand generation, lifecycle, or growth marketing experience, with ownership of pipeline goals.
Experience driving cross-sell, upsell, retention, or expansion programs within an existing customer base (preferred).
Strong analytical skills and comfort working with dashboards, funnel analysis, cohort performance, and testing results.
Ability to translate data and customer insights into clear segmentation, messaging, and campaign strategy.
Proven cross-functional collaboration with Customer Success, Sales, Product Marketing, and Ops partners.
Excellent writing and editing skills, with an ability to communicate value clearly and credibly to customers.
Strong project management skills and ability to execute in a fast-paced, deadline-driven environment.
Comfort operating with ambiguity and building scalable programs from early stages through optimization.
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.
The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!
All your information will be kept confidential according to EEO guidelines.
At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.
We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.
We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.
Ensora Health is an equal opportunity employer.
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