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Demand Generation Marketing Manager

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B2B Demand Generation Marketing Manager

Axio ( – New York, NY

Axio is looking for a Demand Generation Marketing Manager to play a critical role in delivering sales pipeline for this fast-growing cybersecurity company. You will play a central role in developing integrated marketing campaigns to shape perception, influence decision-making, and drive action across multiple personas. We are seeking someone with a passion for building performance-driven campaigns, paired with the operational expertise of managing relationships with both internal and external partners.

As Demand Generation Marketing Manager, you will work cross-functionally with marketing, PR, sales, product, and customer success to design an integrated program that will reach prospects and customers across the buyer journey.


  • Deliver predictable sales pipeline at scale by developing data-driven campaigns across multiple channels spanning search, social, webinars, publishers, influencers & partners
  • Partner closely with Sales and Alliances to build account-based marketing programs to drive inbound demand among priority accounts
  • Design and operationalize marketing nurture campaigns and partner with Sales on rapid follow-up from field marketing events, webinars, and other inbound leads
  • Continuously evaluate, measure, and report the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
  • Support day-to-day partner and vendor relationships to ensure successful execution and fulfillment of campaigns
  • Push the envelope on adoption of new technology needed to build a truly world-class demand generation operation at Axio
  • Spearhead efforts to list-build, segment and maintain the data quality of our marketing database

Required Skills/Experience

  • 5+ years of experience in B2B demand generation, ABM experience preferred
  • Experience working in cybersecurity a bonus
  • Fluent in Salesforce and Marketing Automation (Hubspot highly preferred)
  • Strong knowledge of operationalizing marketing and sales ops to boost MQL to SQL conversion
  • Demonstrated experience in developing and executing integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, optimizing, and measuring
  • Fantastic communication and relationship-building skills
  • You are highly analytical and metrics-driven. You love pivot tables, VLOOKUPs, and maybe even SUMIFs and SUMPRODUCTs. You live for the data and are excited to optimize campaigns to maximize return
  • Strong organizational skills and the ability to manage multiple projects at once in a fast-paced, environment
  • Exceptional talent for creative problem-solving and passion for emerging technology

About Axio

Axio is a rapidly growing cybersecurity startup with a mission to empower security and business leaders make responsible cybersecurity decisions. Designed by cybersecurity pioneers and experts, our product cuts through the complexity to give companies a comprehensive view of cyber risk. With Axio360, companies can truly demystify their cyber risk and optimize their portfolio of technical and financial controls to protect the business.

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What are Axio Perks + Benefits

Axio Benefits Overview

Every employee issued their choice of a Macbook Pro or Macbook Air (yes, the latest version!)
Unlimited PTO!
Equity: every employee gets a stake in our company's success.
Top health care coverage (including vision + dental)
Super remote friendly / hybrid environment.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Mean gender pay gap below 10%
Hiring practices that promote diversity
Financial & Retirement
Company equity

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