Responsible for developing and executing multi-channel campaigns to generate inbound leads and support sales. Analyze performance and optimize strategies.
Who we are: Nitra's mission is to build a more efficient healthcare system and the technology that makes it possible. Our goal is to provide an ecosystem of fintech and software solutions that help doctors better manage their practices, so they can have time back to focus on what matters to them most. Nitra will offer physicians and medical clinics around the country cards, loans, accounts, payments, and expense management products they crucially need, in an all-in-one platform powered by machine learning technologies. Nitra was created by unicorn founders who have successfully scaled to thousands of customers and exited $1B+ public offerings. They are joined by an ambitious and experienced team from American Express, Citi, PayPal, Capsule, Plaid, Bloomberg, Meta, Facebook, and Mastercard. The team is backed by some of the world’s leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD.
We're looking for: We’re looking for a mid–senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns that drive high-quality inbound leads and support revenue growth. You’ll be responsible for strategy, execution, and optimization across email, paid media, and other demand channels, working closely with sales and marketing leadership.
Your responsibilities will include:
- Own the end-to-end demand generation strategy focused on inbound lead generation and pipeline growth
- Plan, launch, and optimize multi-channel campaigns across email, newsletters, paid ads, and other digital channels
- Build and manage email marketing programs, including campaigns, newsletters, and nurture sequences
- Partner with sales to align on lead quality, funnel performance, and conversion goals
- Manage campaign calendars, messaging, and audience segmentation to improve engagement and conversion
- Analyze campaign performance, attribution, and funnel metrics; use insights to continuously improve results
- Test and iterate on messaging, channels, and offers to increase lead volume and quality
- Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing
You have:
- 4–7+ years of experience in demand generation, growth marketing, or lead generation roles
- Proven track record of running inbound-focused campaigns that drive measurable pipeline impact
- Hands-on experience with email marketing, paid media, and digital campaign execution
- Strong analytical skills with the ability to translate data into actionable insightsExperience working cross-functionally with sales and other marketing stakeholders
- Comfortable owning projects end-to-end with minimal oversight
We offer:
- Equity - Everyone at Nitra is an owner. When the company wins, you win.
- Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
- Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
- Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
The base salary range for this full-time position is $95k - $130k + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed reflect the base salary only, and do not include bonus, equity, or benefits.
Nitra values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnicity, national origin or ancestry, gender, race, religious beliefs, disability, sex, sexual orientation, age, veteran status, genetic information, citizenship, or any other characteristic protected by law.
Top Skills
CRM
Email Marketing
Marketing Automation
Paid Media
nitra New York, New York, USA Office
285 Fulton St, STE 84A, New York, New York, United States, 10007
Similar Jobs
Healthtech
Manage demand generation and performance marketing, focusing on multi-channel campaigns, account-based marketing, and marketing automation. Analyze performance metrics to drive growth and collaborate across teams.
Top Skills:
Email MarketingHubspotPaid MediaSalesforceSemSeo
Software
The Content Marketing Manager will oversee content marketing campaigns, conduct research, collaborate with various teams, and improve analytics to tie efforts to revenue.
Top Skills:
AnalyticsEmail MarketingSeo
.png){kind=logo}
Fintech • Software • Financial Services
The Product Manager II will oversee the development of tax products, collaborating with teams, managing roadmaps, and ensuring timely delivery through Agile methodologies.
Top Skills:
Agile MethodologiesAi ToolsApi StandardsConfluenceJIRA
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
