Flamingo Creative Director

| Greater NYC Area
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About the role

We are looking for a Creative Director who will be the ultimate custodian and developer of our brand out in the world. We aspire to do truly breakthrough work that provokes a conversation that enables our brand to stand for something bigger than body hair and care.  

As part of the core Flamingo leadership team  you will help steward and build upon our creative and design culture, building, leading and inspiring A+ talent, and guiding external partners in creating amazing work. You will work closely with leaders across Design, Marketing, Ecomm and Retail fostering a collaborative work environment and shared sense of building.   

Lastly, we need to complement all that passion and vision with commercial understanding, we seek a CD who understands this is a business and it’s not about creative for creative's sake but creative that will address a real consumer and a business need (& sure, win awards in the process). Someone who will get jazzed about the big and the small aspects of what bring a brand to life.

What you will accomplish 

  • Steward & evolve brand aesthetic and voice
    • Continue to evolve and push our visual identity and brand voice that resonates with our target audience and feels ownable / distinct from the competition.  
    • Own brand guidelines and ownable tone of voice, ensuring consistent application of the brand internally and externally
    • Lead the packaging graphic strategy to create a cohesive look and feel across touchpoints
  • Develop compelling direct-response messaging & user journeys that connect with our consumer across channels (digital, retail, social)
    • Collaborate with the DTC team to develop compelling hooks into our brand and products across paid channels
    • Own always on concepting, ideation, iteration and execution
    • Build a consistent, effective, and compelling user journey across channels (retail, digital, social)
    • Bring a natural curiosity to the omni-channel world and encourage your team to always be exploring and bringing ideas to the table (new channels, new devices, ideas from other categories)
  • Lead breakthrough storytelling &  campaign development
    • Help cement and bring to life Flamingo’s ownable difference in body hair, body care and in culture in a way that separates us from the competition
    • Create break-through narratives across owned, earned, retail and paid channels that deliver against key performance metrics and ignite a conversation with our target consumer, drives awareness & interest in our brand, positioning us as a brand with a distinct point of view 
      • Lead the development of these campaigns from ideas to execution working both internally and with agency partners to bring them to life
  • Continuously bring culturally-relevant ideas and inspiration to connect our brand to today’s consumer
    • Drive brand meaning through creative expression of things like social impact initiatives, magnifying customer narratives, brand collaborations
    • Finding opportunity for the brand to have voice in culture
    • Actively pull from a diverse set of voices for inspiration and ideation.  
  • Lead the packaging design work
    • Recommend packaging design architectures that best express the brand and the innovation strategy while standing out across our channels
    • Create disruptive designs that convey the brand values- Identify where we need to have simple executions and where we need disruption to stand out
    • Recommend strategy to use our packaging design at retail as a communication vehicle to drive awareness of the brand and recruit new customers
  • Develop, coach and scale an A+ creative team that scales with our business
    • Guide us on the optimal process for creative development
    • Establish strong, collaborative working relationships to deliver common business metrics with key commercial functions (Marketing, DTC,. product, insights, comms), and collaborate across functions (Retail, Engineering, R&D, social mission, etc) to inspire them behind a common creative vision. 
    • Build, lead and develop A+ creative capabilities to support brand development (copy, graphic design, packaging, digital design, UX, production)
    • Own the budget and resourcing process for the Flamingo Creative Function

You are:

An experienced creative leader with a proven track record of building and cultivating amazing brands out in the world

  • 10+ years of experience, preferably in a high growth, brand-forward ecomm environment
  • Direct experience with graphic design, art direction, digital design, packaging

Best in class design, storytelling skills and brand expression

  • You keep the customer front and center in your design
  • You are passionate about developing a disrupter body care brand 
  • You have impeccable taste and strong visual aesthetics  - A portfolio of exceptional self-created design output with examples where you have pushed creative boundaries and where you have explored new territories.
  • Ability to see beyond the obvious and push forward thinking ideas
  • You are dialed into what’s cool, new, and relevant and how to translate that to the customer.  
  • You bring the point of view of brands to life in compelling and breakthrough ways

Creative Leader

  • Feels ownership over their work, the brand and what they are building, which translates to those they work with
  • Strong coach and mentor,  Someone people want to work and learn from.
  • Experience building, leading, and managing a creative team of direct reports, with a strong track record managing external agencies

Open, Collaborative Partner, Entrepreneurial 

  • No pride of ownership and always searching for the best answer - objective and open to change.
  • Thrives in a collaborative environment and able to work with creative and non-creative partners
  • Move quickly and feel comfortable having autonomy to lead projects, and managing multiple projects at once.
  • A passion for building; someone who is drawn to the idea of creating a brand from scratch
  • 100% game to get their hands dirty and hustle to build something (no task to small mentality)
  • Able to thrive in fast-past environments where you can move fast and adapt quickly.
  • Thinks about what will be successful commercially in addition to artistically and is respectful of project goals & KPIs

About Flamingo

With well-designed products and honest conversations at its core, Flamingo launched in 2018 with a suite of products for body hair. Since then, we have expanded our assortment to be the first brand that offers products for every routine: razors, wax strips for face and body, shave gel, body lotion, and Mons Mist. In February 2019, Flamingo launched at Target stores nationwide, immediately jumping to the top of the bestseller list for razors, wax strips, and shave gel. Our products and campaigns have been covered by outlets like Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades like Allure’s Best in Beauty and Self’s Healthy Beauty awards.  

We’re committed to building healthy, positive relationships with our bodies and de-stigmatizing the conversation around women's health. Since launch, we have set aside 1% of all sales to support partners whose missions we believe in deeply, including Exhale to Inhale and PERIOD.


Flamingo is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

#LI-HS1

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • BrazeEmail

Location

Usually you will find us in West SoHo (NYC) or London. During the COVID-19 pandemic, we are work from flexible until at least January 2022!

An Insider's view of Harry's Inc.

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

What makes someone successful on your team?

Passion, creativity, and thoughtfulness—with a splash of silliness. You have to be willing to move quickly, test-learn, and be different (even if we fail sometimes)

Nicole

Head of Creative and Communications

How do you make yourself accessible to the rest of the team?

Each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

Co-Founder & Co-CEO

How do your team's ideas influence the company's direction?

The People Team works to build and sustain a values-driven work culture that is centered around our employees by being progressive, fair and inclusive, and steeped in learning and development. We design and run thoughtful, people-first benefits and processes. We invest in our people's growth.

Nate

Executive Assistant to CPO and Head of DE&I

What are Harry's Inc. Perks + Benefits

Harry's Inc. Benefits Overview

We’re committed to providing our team with benefits that enhance their mental, physical, and overall well-being. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week.

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with Nonprofits
Every year, we set aside 1% of our sales to donate to charitable organizations that share our ambition to bring quality mental health care to men everywhere.
Friends outside of work
Eat lunch together
Intracompany committees
DE&I Council, PEPsquad (Office Culture), and our 6 Employee Resource Groups: Pride, African Ancestry Collective, The Advocates (Employees with Disabilities), All Equals, DNA, and Fuerza Latina
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Diversity manifesto
Diversity Employee Resource Groups
The Advocates, African Ancestry Collective, All Equals Women's Group, DNA (People of Color at Harry's), Fuerza Latina, and Pride at Harry's
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability Insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental Benefits
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision Benefits
Our vision plan has Warby Parker as an in network provider!
Health Insurance Benefits
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life Insurance
Wellness Programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Team workouts
Mental Health Benefits
Online and In-Person Mental Health resources, as well as Company wide mental health days!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company Equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time. Additionally, we offer 16 weeks of paid parental leave, plus four weeks of customized re-boarding
Paid Volunteer Time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid Holidays
10 company-paid holidays per year.
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Our casual dress code includes jeans, our comfy Harry's hoodies, and no judgement every day of the week. Dress up, dress down, feel comfortable.
Commuter Benefits
We offer pre-tax commuter benefits through WageWorks.
Company Outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Stocked Kitchen
Other snacks and drinks are provided, not to mention cold brew on tap.
Some Meals Provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Happy Hours
Join the #happyhours slack channel to plan the next casual outing!
Pet Friendly
Harry's pet policy is dog-friendly daily.
Fitness Subsidies
We give $150 a quarter towards health and wellness.
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

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