The Digital Analytics Manager leads data tracking and analysis efforts, manages analytics tools, collaborates on strategies, and ensures data compliance.
Description
We are seeking a highly analytical and data-driven Digital Analytics Manager to lead our digital tracking, performance measurement, and insight-generation efforts across products and regions. This role will be responsible for ensuring reliable data infrastructure, analyzing digital user journeys, evaluating marketing performance, and producing actionable insights that directly impact acquisition, engagement, and retention strategies. The ideal candidate will play a vital role in shaping a data-first marketing culture and enabling smarter decision-making across all digital touchpoints.
Responsibilities
- Own and manage digital analytics tools such as GA4, GTM, Google Search Console, Yandex Metrica, Looker Studio, etc.
- Build and maintain scalable tracking infrastructure across platforms (casino, sportsbook, fast games, mobile, web)
- Define and implement tagging strategies, UTM structures, event tracking, and data layers in collaboration with developers
- Monitor and improve accuracy of user behavior tracking, conversion funnels, traffic sources, and performance attribution
- Analyze campaign, promotion, and tournament performance by evaluating metrics such as bet count, user count, GGR, bounce rate, CPA, LTV, retention
- Design and automate dashboards and reporting solutions for different department
- Conduct behavioral analysis to support segmentation, targeting, lifecycle optimization, and user experience improvements
- Collaborate with teams to support A/B tests, UX experiments, and feature adoption tracking
- Benchmark competitor and market data to inform marketing initiatives and product strategies
- Ensure full compliance with data protection regulations (GDPR/local laws) across all analytics implementations
Requirements
- Bachelor's or master's degree in Marketing, Data Analytics, Statistics, or a related field
- Minimum 2–4 years of hands-on experience in digital/web analytics or marketing analytics roles
- Advanced proficiency with GA4, GTM, SQL, Looker Studio, BigQuery, or similar tools
- Experience with behavioral analytics platforms
- Strong understanding of marketing attribution models, funnels, cohort analysis, user segmentation, and retention metrics
- Experience building automated dashboards and reports for cross-functional teams
- Familiarity with digital marketing performance metrics (CTR, CPA, ROI, FTDs, NGR, etc.)
- Excellent collaboration skills with both technical (developers) and non-technical (marketers) stakeholders
- Knowledge of affiliate tracking, mobile attribution, or fraud detection tools is a strong plus
Top Skills
BigQuery
Ga4
Google Search Console
Gtm
Looker Studio
SQL
Yandex Metrica
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