Digital Email Marketing Operations SFMC, Assistant Vice President

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.

As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career. It’s a place for people to learn, achieve and grow.

The Wealth Management Marketing Operations team is looking for a talented email marketer and platform expert to execute communications in our digital channels, specifically leveraging Salesforce Marketing Cloud (SFMC) platform.

You’re excited about digital marketing technology capabilities and partnering with marketing teams to bring the programs to life and analyze the results. You’re obsessed with optimizing marketing technology platforms to personalize the digital client experience across web and email to drive engagement. You like to roll up your sleeves and navigate the tool to try new things. You’re passionate about target segments and how their behaviors and interests drive engagement across all phases of the customer lifecycle from awareness, to engagement, through to retention. Delivering the right message, with the right offer, at exactly the right time is what you love doing.

Responsibilities

• Assist with the project management responsibilities including conceptualizing project timelines, reporting of key milestones, and prioritizing tasks for project stakeholders
• Guide and direct project team members to ensure compliance with set standards, procedures, and guidelines
• Manage every aspect of a project, including its planning, communication, risk assessment, and resources.
• Flawlessly execute our marketing campaigns and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications in various marketing technology platforms (primarily SFMC)
• Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement.
• Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels. 
• Build a center of excellence with marketing technologies. Develop rigorous QA process. A/B testing strategies, advise on best practices to email and web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results.
• Build strong relationship building skills with business partners in Marketing, Product and Technology.

Qualifications:

• Strong project management and analytical skills
• Strong communications skills both verbal and written -- creative skills to guide the design.
• Superb organizational skills and attention to detail, process oriented.
• 2-5 years of hands on experience with marketing technologies, including ESP/Marketing Automation technology (SalesForce Marketing Cloud, Marketo, etc.). Comfortable working and tracking campaigns in Salesforce.
• 2-5 years of experience with digital campaign effectiveness for clients and prospects, marketing programs – cross-channel marketing
• Solid understanding of Financial Services products and the industry, including driving marketing efforts on behalf of Financial Advisors / Wealth Management businesses, a plus.
• Highly collaborative, self-motivated, results-oriented and a creative thinker.
• Resourceful problem-solver who is comfortable with new technologies and concepts.
• Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
• HTML, a plus
• Bachelor’s degree in Marketing, Business, Technology, Operations or related field.

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals. We do it in a way that’s differentiated – and we’ve done that for 90 years.  Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.

To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices​ into your browser.

Expected base pay rates for the role will be between $85,000 and $140,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.

Morgan Stanley is an equal opportunity employer committed to building and maintaining a workforce that is diverse in experience and background.  Our recruiting efforts reflect our strong commitment to a culture of inclusion, where individuals are hired, developed, and advanced based on their skills and talents.

Our workforce reflects a broad cross-section of the global communities in which we operate, bringing a variety of backgrounds, talents, perspectives, and experiences.

For more information, please visit: https://www.morganstanley.com/people-opportunities/eeo.