The Digital Executive Producer creates and curates digital content across multiple platforms, monitors traffic goals, and collaborates with team members and newsroom staff to drive engagement and audience growth.
WETM 18 News Digital seeks a creative and innovative Digital Executive Producer. The Digital EP is responsible for creating daily content on multiple platforms. This includes our market-leading website, MyTwinTiers.com. In addition, the Digital EP monitors the monthly and annual goals of our company to ensure our content reaches and exceeds these goals. The Digital EP also assists with supervision and creation of content for our OTP platform WETM+, which is a Smart TV and streaming platform app. WETM 18 News Digital has a three-person team dedicated only to digital content. If you would like to create unique and compelling content for our apps and platforms that does not duplicate what we are doing in our market-leading newscasts and do so in a “digital first” News Department environment, we’d like to speak with you. Oh, and our on-air staff clearly understands its role in making our digital platforms a priority, so you will have allies in that area.
Position Responsibilities:
- Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
- Excellent at writing headlines that grow audience and engagement
- Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
- Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
- Understand different ways to tell a story, particularly producing short videos and choosing great photos
- Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
- Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
- Promote and distribute news content on social media
Skill/ Experience Requirements:
- 2 years of experience in digital content and journalism
- Capable of researching, interviewing, and writing original news articles
- Clever headline writer that gets readers to click
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision maker
- Knowledge of SEO best practices and AP Style
- Enjoys working in teams and has excellent interpersonal skills
- Ease with/ability to learn new technology independently and quickly
- Strong communicator
- Some schedule flexibility (nights, weekends)
- Regularly meets measurements of success
- Strong understanding of Google Analytics; Chartbeat experience a plus
- Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
Compensation: $17.00 per hour
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