Digital Experience Lead, VP - Web Strategy

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X, and Instagram.

The Digital Strategy & Insights team at Blackstone activates owned and paid marketing channels to deliver commercial impact, with a particular focus on supporting growth of the Blackstone Private Wealth business. Included in the team’s mandate is management of the firm’s public web properties and MarTech stack in partnership with the Technology & Innovations (BXTI) team.

The Role:

As we increase the sophistication and complexity of our web and MarTech ecosystem, we are looking for an enthusiastic and entrepreneurial team member to serve as the lead for digital products, owning business requirements gathering, website content activation and stakeholder communications. This role will have an exciting opportunity to contribute to upleveled user experience across digital properties, the launch of new digital innovation projects, and the continuing evolution of the firm’s digital ecosystem.

Responsibilities:

• Lead collaboration with business stakeholders to gather and document business requirements for new digital products, features and MarTech.

• Support scoping of new feature requests and provide stakeholders with requisite information for greenlighting new work and prioritizing the development pipeline.

• Manage workflow meetings for cross-functional digital projects.

• Communicate business requirements to the Design Studio, Content, and Technology & Innovations (BXTI) teams, ensuring comprehensive intake and cross-functional alignment.

• Provide guidance to UX designers to align web wireframes and content architecture with business requirements and digital best practices.

• Partner with content teams across the firm on content strategy and presentation across websites, maintaining a high-quality user experience and timeliness of content.

• Set up web content on internal staging environment to facilitate stakeholder engagement.

• Manage stakeholder feedback and review processes, including user acceptance testing, for new digital products and enhancements.

• Develop and execute measurement strategy to gauge effectiveness of digital products; align with Analytics team to ensure appropriate tracking.Lead retrospectives for digital product and MarTech launches, distill and disseminate learnings and guide process improvements.

• Communicate progress on digital products and learnings to senior stakeholders.

Qualifications: Blackstone seeks to hire individuals who work well in a collaborative environment, are highly motivated, intelligent, have sound judgment and have demonstrated excellence in prior endeavors.

 The successful candidate must meet the following qualifications:

• 5+ years of experience in digital product management or project management roles.

• Strong communication skills and effectively builds cross-functional alignment.

• Experience presenting and explaining digital concepts to senior executives.

• Experience working with product and UX teams; exposure to agile development processes.

• Experience working with content teams on web activation.

• Awareness of SEO/GEO and accessibility best practices.

• Expertise with web performance metrics; experience with Google Analytics, Google Search Console and Tableau is an advantage.

• Experience with WordPress and Figma is an advantage.

• Works well in a fast-paced environment while keeping projects on track.

• Strong attention to detail.

• Financial industry experience is an advantage but not required.

• Minimum of a Bachelor’s Degree required.

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.
Additional compensation and benefits offered in connection with the role consist of comprehensive health benefits, including but not limited to medical, dental, vision, and FSA benefits; paid time off; life insurance; 401(k) plan; and discretionary bonuses. Certain employees may also be eligible for equity and other incentive compensation at Blackstone’s sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.  All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or and client questions;

• Marketing Blackstone funds to new or existing clients;

• Supervising or training securities licensed employees;

• Structuring or creating Blackstone funds/products; and

• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis.  Please speak with your Blackstone Recruiting contact with any questions.
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