Develop and optimize organic and paid digital marketing campaigns across SEO, SEM, social media, email, and content channels. Manage advertising campaigns, monitor performance, analyze marketing metrics, optimize ROI, and report results. Build content strategies that attract healthcare job seekers and employers while strengthening the platform’s brand presence. The role requires strong digital marketing expertise, analytical ability, and excellent communication skills.
Digital Marketer
Philadelphia, PA | Healthcare Industry | $70,000 – $80,000 per year
Remote - Full-Time | Work Hours: M to F 9:00 AM - 5:00 PM EST
Role Overview
Gotham Enterprises Ltd is a Healthcare Jobsite and Career Marketplace where Healthcare Professionals don't just look for Jobs but Manage their Careers. As a full-time Digital Marketer, you will be responsible for developing, implementing, and optimizing online marketing campaigns that drive traffic, engagement, and conversions. You will play a key role in growing our brand presence and ensuring our Job Site platform, Gotham Enterprises Ltd, is the go-to destination for healthcare professionals.
Objective: To Drive Significant Organic & Paid Web Traffic to our Platform
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple channels (SEO, SEM, social media, email, and content marketing).
- Monitor campaign performance and optimize for ROI.
- Develop engaging content strategies to attract healthcare job seekers and employers.
- Manage paid advertising campaigns (Google Ads, LinkedIn, Facebook, etc.).
- Track, analyze, and report on digital marketing metrics.
- Stay up-to-date with digital marketing trends and best practices.
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, English or related field.
- 5+ years of experience in digital marketing (Job Board, healthcare or recruitment industry experience is a plus).
- Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.
- Proven track record of managing paid campaigns and driving measurable results.
- Excellent written and verbal communication skills.
- Creative thinker with strong analytical skills.
Benefits
- Competitive salary: $70,000 – $80,000 annually + Benefits + 21 days PTO.
- Opportunity to work in a mission-driven healthcare industry.
- Collaborative and supportive team environment.
- Professional growth and career development opportunities
Gotham Enterprises Ltd Montclair, New Jersey, USA Office
Montclair, NJ, United States
Similar Jobs
Healthtech • HR Tech
Develop and optimize organic and paid digital marketing campaigns across SEO, SEM, social media, email, and content channels. Manage advertising campaigns, monitor performance, analyze marketing metrics, improve ROI, and create content strategies that grow traffic, engagement, conversions, and brand awareness for a healthcare job marketplace.
Top Skills:
Content MarketingEmail MarketingFacebookGoogle AdsGoogle AnalyticsLinkedInSemSeoSocial Media Platforms
Healthtech • HR Tech
Develop and optimize organic and paid digital marketing campaigns across SEO, SEM, social media, email, and content channels. Manage advertising campaigns, monitor performance and ROI, analyze marketing metrics, create content strategies, and grow the healthcare job platform’s brand, traffic, engagement, and conversions.
Top Skills:
FacebookGoogle AdsGoogle AnalyticsLinkedInSemSeo
Cloud • Information Technology • Software
Lead ArboStar's paid media and PR strategy to drive high-quality B2B SaaS lead generation. Manage PPC campaigns and budgets, mentor PPC specialists, optimize funnels (MQL→SQL) through CRO and A/B testing, coordinate with Sales/Product/Ops, run PR/partnerships, and deliver analytics and ROI-focused reporting.
Top Skills:
A/B TestingBing AdsCapterraCrmsGoogle AdsGoogle AnalyticsLinkedin AdsMarketing Automation PlatformsMeta AdsReporting Dashboards
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
