Marketing Data & Analytics Manager

Ignite Visibility is an award-winning digital marketing agency with offices in San Diego, CA and Orlando, FL, plus a fully remote team. We are looking for an experienced Data Analytics Implementation Manager to join our Data & Analytics team, reporting to the VP of Data & Technology to support clients directly.

Primary Responsibilities: 

This is a hands-on technical role where you own the full data enablement lifecycle for our key clients. Your primary focus will be on delivery, data integrity, and technical consultation.

• Design Data Capture Architecture: Create, document, and manage the technical architecture for client data capture strategies, ensuring alignment with media measurement goals.
• Implement Tracking Solutions: Directly implement and troubleshoot tagging, pixels, and server side tracking for all client analytics and advertising platforms (e.g., Google Ads, Meta Ads).
• Lead Technical Scoping: Run diagnostic and analytics scoping calls with clients and internal teams to define technical requirements and prioritize implementation tasks.
• Own Task Management: Directly manage, execute, and assist with the technical task pipeline, ensuring all tagging and measurement solutions are delivered accurately and on time.
• Lead Client Consultation: Act as the primary technical point-of-contact, leading client-facing conversations to explain measurement implementation, data flows, and reporting capabilities.
• Oversee Looker Reporting: Design, communicate specifications for, and oversee the technical execution of Looker reporting to transform raw data into governed, actionable dashboards.
• Maintain Client Relationships:
  Meet with assigned clients on a regular basis to review data integrity, implementation progress, and address technical performance inquiries.
• Drive Internal Alignment: Facilitate clear, decisive internal communications regarding data requirements, implementation status, and project dependencies across internal teams.

Required Skills: 

Data Architecture & Implementation

• Tag Management Expertise: Proven, in-depth experience with Google Tag Manager (GTM) for advanced configurations and troubleshooting, or equivalent platforms (e.g., Tealium, Launch).
• Server-Side Integration: Practical experience handling Server-Side data capture and portability implementations 
• API Expertise: A strong working knowledge of REST-oriented APIs, including specific experience with:
  • Facebook Conversions API (CAPI)
  • Google Ads API
  • Google Analytics Measurement Protocol API
• Web Development Fundamentals: Proficiency in writing and troubleshooting JavaScript as it relates to tracking, dataLayer management, and validation.
• E-Commerce Data: Experience working with common e-commerce platforms (e.g., Shopify, Woocommerce, Magento) for data capture and analysis.
• CRM’s: Familiarity with best practices for ingesting data into CRM’s
  including Hubspot or Salesforce, maintaining data hygiene for leads, and exporting data. 

Analytics & Reporting

• GA4 Mastery: Deep working knowledge of Google Analytics 4 (GA4) implementation, configuration, and advanced event based tracking solutions.
• Reporting Platform Proficiency: Hands-on experience designing, implementing, and maintaining reports and dashboards in Looker Studio (or similar visualization tools like Tableau/Looker).
• Media Platform Tracking: Demonstrated experience implementing and validating tracking solutions for major advertising platforms (e.g., Google Ads, Meta Ads) within a digital marketing/agency environment.

Strategy & Communication

• Analytics Scoping: Ability to lead diagnostic calls, define business objectives, and translate them into a coherent data capture architecture and analytics roadmap.
• Client Communication: Exceptional written and verbal communication skills with the ability to clearly articulate complex technical concepts and strategic insights to non-technical, senior client stakeholders.

Why Ignite Visibility?

• A collaborative environment focused on client success and career development 
• Fully remote workforce with optional San Diego office
• Three-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
• Named Fastest-Growing Private Companies in San Diego (2016-2021)
• Named Best Places to Work in San Diego 2017, 2020
• Named Inc 5000 Fastest Growing Companies 2017-2021

Benefits

• Fully remote environment
• Full health, vision, and dental coverage
• Generous paid vacation, including your birthday & extra time off around major holidays
• 401k-retirement plan with employer match
• Employee advancement and growth potential
• Company-sponsored professional development opportunities