Manage and execute digital marketing campaigns, focusing on demand generation and lead nurturing. Optimize paid media, marketing automation, and social media strategies to enhance awareness and engagement.
About the Role
We’re looking for a data-driven, creative and strategic Digital Marketing Manager to lead and execute digital awareness and demand generation activities and campaigns. If you thrive in a fast-paced environment, love balancing creativity with results and passionate about learning better ways to reach our audiences and peak interest in our offerings, this is the perfect fit.
Key Responsibilities
Digital Demand Generation & Campaign Strategy
- Plan, execute, and optimize integrated digital marketing campaigns focused on awareness, lead generation, nurturing, and pipeline acceleration.
- Develop full-funnel strategies aligned to B2B and B2G buyer journeys, mapping content, channels, and offers to each stage.
- Explore, experiment and recommend digital channels and media sources to find the optimal results.
Paid Media & Digital Advertising
- Launch and manage high-performing campaigns on LinkedIn, Meta, and other relevant channels targeting our personas.
- A/B test ad creatives, messaging, audience segments, and bidding strategies to optimize results.
Webinars & Virtual Events
- Plan and execute webinars targeted at B2B/B2G decision-makers.
- Manage logistics, promotion, registration workflows, email reminders, and post-event nurturing
Marketing Automation & CRM Integration - Build and optimize automated email workflows, lead nurturing sequences, and scoring models using tools like HubSpot.
Marketing Automation & CRM Integration
- Ensure clean CRM handoff and alignment with Sales for campaign attribution and reporting.
Social Media & Organic Content Promotion
- Manage the company's social presence across LinkedIn and Meta platforms.
Required Qualifications - Proven track record managing paid media campaigns on LinkedIn, Meta, and Google.
- Hands-on experience with marketing automation platforms and CRMs (HubSpot, Salesforce, Marketo, etc.).
- Strong analytical skills; comfortable interpreting campaign data and making data-driven decisions.
- Experience planning and managing webinars and digital events.
- Familiarity with the public sector buying process is a plus.
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