The Digital Marketing Manager will lead strategies and marketing campaigns, focusing on generating leads, revenue, optimizing performance, and overseeing the marketing team while collaborating with sales.
This is a remote position.
About the Role
We operate a portfolio of B2B companies serving primarily real estate professionals. Marketing has one core responsibility: generating qualified leads that turn into revenue.
This is not a brand marketing or content-focused role. You will own the top of the funnel and be measured by pipeline growth and business results.
You will lead demand generation across our portfolio, integrating paid media, cold outbound, and lifecycle marketing into a single revenue engine.
This role reports directly to the CEO and requires a highly independent operator who can drive results with minimal oversight.
Key Responsibilities
Demand Generation & Pipeline Growth
We operate a portfolio of B2B companies serving primarily real estate professionals. Marketing has one core responsibility: generating qualified leads that turn into revenue.
This is not a brand marketing or content-focused role. You will own the top of the funnel and be measured by pipeline growth and business results.
You will lead demand generation across our portfolio, integrating paid media, cold outbound, and lifecycle marketing into a single revenue engine.
This role reports directly to the CEO and requires a highly independent operator who can drive results with minimal oversight.
Key Responsibilities
Demand Generation & Pipeline Growth
- Own monthly qualified lead and pipeline targets
- Build and manage end-to-end demand generation campaigns
- Drive lead acquisition through:
- Cold email outreach (Instantly, Million Verifier)
- Paid search and social campaigns
- Landing pages and conversion funnels in GoHighLevel
Lead Nurturing & Conversion
- Design and optimize lead nurture sequences
- Manage lifecycle marketing automation
- Improve lead-to-customer conversion processes
- Collaborate with sales on effective lead handoff
Testing & Optimization
- Continuously test and optimize:
- Offers
- Audiences
- Creative assets
- Ad copy
- Funnel performance
- Establish learning loops and performance improvements
Reporting & Analytics
- Report weekly on:
- Cost per Lead (CPL)
- Conversion Rates
- Customer Acquisition Cost (CAC)
- Pipeline Contribution
- Provide actionable insights and recommendations
Market Research
- Monitor competitors, industry trends, and market opportunities
- Identify new targeting, messaging, and acquisition opportunities
Requirements
- Deliverability management
- List building and validation
- Email sequencing
- CAC
- Conversion metrics
- Unit economics
- GoHighLevel
- Instantly
- Million Verifier
- Google Ads
- Semrush
- AI Tools (Claude, ChatGPT)
- Launch a functioning lead-generation engine across priority brands
- Generate consistent qualified meetings through cold outbound
- Deliver CEO-ready weekly pipeline reports
- Validate at least one scalable customer acquisition channel
Experience with cold outbound campaigns at scale
Strong understanding of:
- CAC
- Conversion metrics
- Unit economics
Benefits
Compensation
- Competitive base salary
- Performance-based incentives tied to qualified leads and pipeline growth
-100% Remote Work – Work from anywhere
-Paid Time Off
-Salary Rate Progression
-Limitless Growth Opportunities
-Paid Time Off
-Salary Rate Progression
-Limitless Growth Opportunities
Similar Jobs
Information Technology • Software
Lead and execute data-driven demand generation campaigns (paid media, HubSpot nurtures, ABM) to drive pipeline and revenue for US public sector and UK government/healthcare. Manage landing pages, SEO, analytics, partner co-marketing, and campaign reporting while optimizing funnel conversion and collaborating with Sales and regional stakeholders.
Top Skills:
CmsGoogle AdsGoogle AnalyticsGoogle Tag ManagerHubspotLinkedin AdsSemrushSeoWordpress
Cloud • Information Technology • Software • Consulting
Lead demand generation strategy and execution for B2B SaaS, driving digital initiatives (ads, SEO, email, social), sales enablement, product positioning, content creation, and marketing tech stack management to generate high-quality leads and measurable results.
Top Skills:
Digital AdvertisingEmail MarketingLinkedInSeoSocial MediaZoho
Agency • HR Tech • Information Technology • Professional Services
The Marketing Manager will design and execute demand generation strategies, manage campaigns across channels, and optimize performance metrics to drive lead acquisition for the sales team.
Top Skills:
Crm ToolsEmail MarketingLinkedin AdsMarketing Automation
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
