The Digital Strategy Consultant translates business goals into digital use cases, develops requirements, and collaborates with technical teams to ensure effective implementation across customer journeys.
Position Overview
Blue Acorn iCi is seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to serve as the connective tissue between business intent and technical delivery across AEP powered programs. This role translates business goals into actionable use cases, measurement plans, and requirements that directly inform Adobe Experience Platform configuration and activation.
You will partner closely with marketing, product, data, and engineering teams to ensure every customer journey is clearly defined, measurable, and ready for execution.
Key Responsibilities
Strategic & Journey Definition
Adobe Platform Familiarity
Blue Acorn iCi is seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to serve as the connective tissue between business intent and technical delivery across AEP powered programs. This role translates business goals into actionable use cases, measurement plans, and requirements that directly inform Adobe Experience Platform configuration and activation.
You will partner closely with marketing, product, data, and engineering teams to ensure every customer journey is clearly defined, measurable, and ready for execution.
Key Responsibilities
Strategic & Journey Definition
- Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles.
- Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation.
- Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases.
- Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases.
- Document segmentation logic, audience frameworks, messaging triggers, and data dependencies.
- Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs.
- Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront).
- Cross-Functional Program Support
- Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks.
- Support backlog management with user stories and refinement for multi-solution Adobe programs.
- Facilitate workshops, discovery sessions, and journey design sessions with client teams.
- Ensure program cohesion and stakeholder clarity across delivery stages.
Adobe Platform Familiarity
- Working knowledge of AEP, RTCDP, AJO, and CJA.
- Familiarity with AEM Assets, Workfront, or Marketo is a plus.
- Data & Analytical Skills
- Ability to interpret data schemas, identity models, and event structures.
- Understanding of segmentation logic, customer attributes, and behavioral signals.
- Experience defining success metrics, measurement plans, and reporting requirements.
- Experience translating business goals into technical requirements, journeys, or data-driven use cases.
- Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies.
- Ability to break down complex problems into structured frameworks and clear documentation.
- Exceptional communication and storytelling skills—able to simplify complexity for non-technical audiences.
- Consultative mindset with experience facilitating workshops or working directly with business stakeholders.
- Highly organized and able to influence alignment across cross-functional departments.
Top Skills
Adobe Experience Platform
Aem Assets
Aep
Ajo
Cja
Marketo
Rtcdp
Workfront
Blue Acorn iCi New York, New York, USA Office
261 Madison Ave, 8th Floor, New York, NY, United States, 10016
Similar Jobs
Digital Media • News + Entertainment
Develop and maintain local client and agency advertising accounts to meet annual sales goals. Prepare market research and proposals, prospect for new customers, coordinate internal operations (scheduling, contracts, collections), maintain records and forecasts, and support marketing activities. Use CRM tools, work nights/weekends as needed, and exercise independent judgment to manage medium-budget accounts.
Top Skills:
Crm,Freewheel
Automotive • Cloud • Greentech • Information Technology • Other • Software • Cybersecurity
Seeking a Senior Data Engineer to design and optimize data architecture and pipelines, ensuring data quality and enabling advanced analytics through AI and machine learning techniques.
Top Skills:
Apache AirflowAWSAws RedshiftAzureAzure SynapseDbtHadoopJavaKafkaKinesisPytestPythonPyTorchScalaScikit-LearnSeleniumSnowflakeSparkSQLTensorFlow
Automotive • Cloud • Greentech • Information Technology • Other • Software • Cybersecurity
Manage and grow a portfolio of dealer clients, optimize credit usage, mitigate risks, support collections, and ensure client satisfaction through relationship management and analysis.
Top Skills:
ExcelOutlookPowerPointSalesforceTeamsWord
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
