Director, AI Operations & Marketing Transformation (Remote)

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

CrowdStrike's marketing organization is undergoing a fundamental shift in how work gets done. We're not optimizing the current model - we're building the next one. How assets get created. How teams collaborate. How roles and workflows evolve. What skills matter. What "great" looks like when AI is the default, not the exception. We are building the next operating model for modern marketing: AI-enabled, workflow-driven, and designed to scale with strong human governance.

As Director of AI Operations & Marketing Transformation, you will be a strategic partner to the VP of Marketing Excellence & Transformation, and work closely with the CMO and the MLT. You'll drive adoption of agentic capabilities across marketing teams, own the change management that makes transformation stick, define how marketing roles and skills evolve, shape the product roadmap for our AI platform, and help the organization see - and step into - a fundamentally different future of marketing work

This is the transformation-to-execution layer: someone who can understand the vision, pressure-test it against real-world constraints, help shape the right solution, and then make it operationally and practically real. The ideal candidate is more technical than a pure strategist, especially where work involves workflow logic, tool connections, and operational requirements that do not always require engineering support.

This is also a rare role - greenfield ownership at the intersection of AI, marketing strategy, and organizational change, with direct reporting to the VP of Marketing Transformation, and visibility to the CMO and senior leadership.

What You’ll Do:

Broader Marketing Transformation

• Define the future of marketing work at CrowdStrike - how roles evolve, how skills shift, how ways of working change as AI becomes the default

• Build strategic narratives that help leaders and teams understand where we're headed and why - executive presentations, transformation roadmaps, organizational blueprints

• Provide strategic leverage to the VP - stakeholder management, executive communication, cross-functional alignment

• Ensure transformation connects to execution reality - new ways of working are embedded in real teams with real workflows, not isolated as innovation side projects

AI Operations & Platform Management

• Own the operational layer of AI-powered marketing — agent performance, workflow reliability, output quality, and cost efficiency across all agentic systems (campaigns, content, localization, performance, measurement, and whatever comes next)

• Design and manage human-AI workflows — define where agents operate autonomously, where humans are required in the loop, and how handoffs work at each stage of the content supply chain

• Define AI governance for marketing - establish decision rights for how AI operates across marketing: what runs autonomously, what requires human approval, which models and data are sanctioned (or recommended), and how new end-to-end use cases get greenlit.

• Own the operating framework that lets teams move fast within safe boundaries.

• Build the evaluation and feedback infrastructure — systematic quality loops that make agents measurably better over time, not just "good enough at launch"

• Manage prompt architecture, memory systems, and context strategies — the invisible layer that determines whether AI outputs are generic or genuinely useful

• Monitor and optimize platform economics — token usage, model selection, throughput vs. quality tradeoffs, and cost-per-output metrics that prove ROI

• Build the operational playbooks that allow non-technical marketers to run AI workflows confidently — reducing dependence on you over time, not increasing it

Adoption, Governance, and Measurement

• Lead rollout and adoption - of new AI-enabled end-to-end workflows across marketing teams, building trust and helping teams change how work actually gets done.

• Own change management — identify resistance patterns, build advocates, create proof points, and systematically convert skeptics into champions through demonstrated value

• Train and optimize AI agents — work directly with the platform to improve agent outputs through better prompts, memory tuning, quality standards, and feedback loops

• Build and prioritize the feature backlog — translate user pain points and strategic opportunities into a roadmap that engineering can execute against

• Connect the dots between leadership priorities and platform capabilities - ensure what we build maps to what executives care about and what teams need

• Guide the technical build from a strategic perspective — you don't write the code, but you shape what gets built, why, and in what order

• Measure and prove impact — build reporting and adoption metrics that track adoption, workflow outcomes, and business outcomes. Make the case with data, not anecdotes

• Help ensure transformation sticks by combining technical understanding, operational follow-through, and strong cross-functional partnership

What You’ll Need:

• 15+ years in strategy, consulting, or marketing transformation, or similar cross-functional builder-operator roles - you have been the person driving change, not just advising on it

• Deep marketing knowledge - you understand how campaigns work, how content gets created, how demand gen operates, and where the friction lives. You either have been a marketer or have worked so closely with marketing teams that you think in their language

• Demonstrated experience leading organizational transformation - you've taken an org (or a significant part of one) from "the old way" to "the new way" and made it stick. You can point to the before and after

• Change management expertise in practice, not theory - you have overcome resistance, built coalitions, created advocates, and helped teams adopt new ways of working

• Strategic storytelling ability - you can build a narrative that resonates with senior leaders and translate that same narrative for frontline teams

• Strong technical fluency with AI/agentic systems - you can work directly with AI tools (Claude Code-level proficiency minimum), understand what agents can and can't do, and have credible conversations with engineering about feasibility and priorities

• Product thinking - you can identify user pain points and opportunities, prioritize effectively, and help shape what should be built next and why

• Executive presence and strong communication skills - you can hold a room with senior leaders, earn trust quickly, and simplify complex workflow and systems concepts for different audiences

• Strong judgment around governance, quality control, rollout readiness, and operational scale

• Comfort with ambiguity and a builder-operator mindset - you are comfortable creating the first version, learning quickly, and turning it into something repeatable while helping define the playbook as you go

Bonus Points:

• Experience in management consulting (BCG, McKinsey, Bain, or equivalent) with a focus on marketing/commercial transformation or operating model design

• Prior role as a marketing leader (Director+) who has also been on the transformation/ops side — you've seen both sides of the table

• Experience with AI-powered marketing tools or platforms — not just using them, but driving their adoption across teams

• Background in B2B technology or cybersecurity marketing

• Experience building and scaling teams — while this role starts as an IC, it has a path to leadership. Prior people management experience signals readiness.

• Familiarity with agentic AI, LLMs, and prompt engineering beyond basic usage — you understand the architecture, not just the interface

• Track record of working at the intersection of marketing and technology — you're credible in a strategy conversation and a technical architecture review

• Experience with skills-based organization design or workforce transformation — thinking about how roles, skills, and career paths evolve

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Benefits of Working at CrowdStrike:

• Market leader in compensation and equity awards

• Comprehensive physical and mental wellness programs 

• Competitive vacation and holidays for recharge  

• Paid parental and adoption leaves

• Professional development opportunities for all employees regardless of level or role

• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections

• Vibrant office culture with world class amenities

• Great Place to Work Certified™ across the globe

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.

CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.

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