Director, AI Strategy & Marketing Operations - Calvin Klein

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At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

Position Summary:

As Director of AI Strategy & Marketing Operations, you will lead Calvin Klein’s digital transformation by shaping and executing a future-forward AI roadmap across marketing and studio operations. This high-impact role is responsible for building scalable systems, optimizing cross-regional workflows, and enabling data-driven decision-making. As a key thought partner to senior leadership, you will champion operational innovation across global teams, elevate studio data integrity, and uncover efficiencies that accelerate the delivery of marketing and photography content.

Responsibilities:

• Strategic Responsibilities
  • Define and drive a comprehensive AI vision aligned with Calvin Klein’s brand and operational goals.
  • Build strategic alignment with C-suite stakeholders to promote an AI-first culture and long-term innovation roadmap.
  • Oversee data-management for the studio, resources, and project timelines to maximize ROI and enable sustained growth.
  • Represent the brand’s AI innovation strategy externally through industry panels, partnerships, and thought leadership.
• Operational & Studio Responsibilities
  • Design and implement AI-powered solutions across marketing operations, studio production, and content pipelines.
  • Oversee studio data maintenance and integrity, ensuring content metadata, shot tracking, and asset systems are accurate, up-to-date, and aligned across regional teams.
  • Streamline the collection, organization, and utilization of photography and marketing data to optimize workflows and improve global content delivery.
  • Collaborate with cross-functional teams (Marketing, Creative, Merchandising, Studio Ops, and Tech) to align on regional needs, reduce redundancies, and identify scalable process improvements.
  • Deliver regular performance insights and executive reporting through dashboards, data visualizations, and storytelling.
• Innovation & Leadership
  • Build and lead a multidisciplinary team focused on AI-driven transformation across creative and operational functions.
  • Lead enterprise change management strategies to foster adoption of emerging technologies and minimize disruption.
  • Identify and test innovative tools that can enhance creative development, asset creation, and campaign delivery.
  • Serve as a trusted advisor across regions and departments, helping translate business needs into actionable AI and data initiatives.

Qualifications

10+ years of experience in marketing operations, digital transformation, or AI innovation, with at least 2+ years in a senior leadership role.

Education (Please choose):

Advanced degree in Artificial Intelligence, Data Science, Engineering, or related field (Ph.D. preferred).

Knowledge/Skills Required

• Proven success leading large-scale change initiatives across global, cross-functional teams.
• Deep understanding of marketing technology platforms, studio systems, and operational workflows in the retail or fashion industry.
• Exceptional communication, strategic thinking, and stakeholder management skills.

Problem Solving:

Problems and issues are not well defined and require understanding of other disciplines and job areas

Innovation:

Determine improvements or changes that impact a department

#LI-LS2

This position is not eligible for sponsorship.

Pay Range:$143,200---$193,300

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Additional Compensation: This role is bonus eligible. This role is equity eligible.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.