The Director will manage GSTV's audience measurement partnerships, ensuring effective ad tech solutions and measurement strategies that align with diverse advertiser goals.
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
GSTV Values:
● Growth Focused
● Social Accountability
● Tenacious Behavior
● Valued Actions
Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).
GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.
DIRECTOR, AUDIENCE & MEASUREMENT PARTNERSHIPS
Summary:
As the Director of Audience & Measurement Partnerships, you will be the primary owner of GSTV’s audience and outcome measurement ecosystems. You will vet, onboard, and manage partnerships with leading ad tech and measurement providers to ensure that campaign effectiveness is accurately captured across key outcomes including foot traffic lift, sales lift, and brand lift. You will serve as a strategic expert on data quality, methodology validation, and measurement innovation to enable GSTV’s growth across priority advertiser categories.
Responsibilities:
Responsibilities include, but are not limited to:
Measurement Strategy & Innovation
· Lead GSTV’s measurement strategy by evaluating and evolving our third-party measurement capabilities
· Assess data sources, methodologies, sample design, and reporting rigor to ensure reliable and actionable measurement results
· Identify new partners and solutions to expand our ability to measure against media goals and business outcomes
· Champion best practices and thought leadership in audience + outcome measurement across the organization
· Own day-to-day relationships with measurement vendors – negotiating scopes, managing performance, and optimizing deliverables
· Align partnership capabilities with product and category needs (e.g. Pharma, CPG, QSR, Auto Service, Finance)
· Collaborate with legal and operations teams throughout evaluation and onboarding process
· Work closely with Marketing and Sales colleagues to ensure measurement findings are positioned clearly and persuasively, applying results to drive revenue growth
· Develop internal enablement and documentation to help scale measurement adoption
· Conduct regular audits of methodology and campaign reporting
· Establish standardized guidance for test design, control group creation, and KPIs across partners
· Partner with other Insights & Analytics team members to troubleshoot data issues and enforce high-quality execution
· Other duties as assigned
Requirements:
Required skills:
· Strong understanding of location-based data, audience measurement currency, foot traffic + sales lift methodologies, and brand studies
· Skilled at simplifying complex data concepts for non-technical audiences
· Proven ability to build and influence strong vendor relationships
· Adept at managing multiple projects in a fast-moving environment
· Curious, resourceful, and always pushing to improve the status quo
The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
Experience:
· 6-8+ years of experience in media measurement, ad tech, or marketing analytics
Education:
· Bachelors degree required, preferably in a discipline such as sociology, psychology, economics, marketing, or other quantitative areas
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.
Note: The expected salary range for this position is based on a combination of experience and qualifications for the position, as well as geographic location to align with local market.
Top Skills
Ad Tech
Audience Measurement
Marketing Analytics
Media Measurement
GSTV New York, New York, USA Office
7 Penn Plaza, New York, NY, United States, 10001
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