Director, Audiences, Data & Measurement - DMN

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Job Duties and Responsibilities

Audience & Data Collaboration Strategy & Roadmap 

• Define the Dick’s Media audience strategy in partnership with the enterprise audience team, including segmentation frameworks, activation principles, and governance models. 

• Establish a clear audience roadmap aligned to advertiser needs, platform capabilities, and long‑term retail media growth. 

• Partner with Product, Engineering, and Data Science teams to translate audience strategy into prioritized platform initiatives. 

• Set standards for audience taxonomy, definitions, and usage across managed service and self‑service environments. 

• Serve as a strategic advisor to Sales and GTM teams on audience positioning and value narratives. 

• Set the data collaboration strategy and use cases for retail media, including clean rooms and privacy‑safe data sharing models. 

• Partner with Legal, Privacy, Security, and Engineering teams to ensure collaboration frameworks meet regulatory and governance standards. 

• Lead business requirements for partner selection and roadmap prioritization without owning vendor implementation

Measurement & Insights Strategy 

• Own the measurement philosophy and roadmap for Dick’s Media, spanning brand insights, campaign performance, incrementality, and effectiveness. 

• Define measurement standards across sales, ROAS, conversion metrics, incrementality and lift methodologies, and audience‑level insights and diagnostics. 

• Partner with Analytics, Finance, and Data Science teams to align on measurement frameworks and metric definitions, ensure methodological consistency and governance, and deliver advertiser‑facing credibility and transparency. 

• Guide the evolution of closed‑loop measurement, multi‑touch attribution and life time value methodologies using first‑party retail data, without directly executing analyses. 

Reporting, Tooling & Workflow Automation Strategy

• Set the strategic vision for end‑to‑end retail media tooling and automation, spanning campaign planning, inventory management, activation workflows, measurement, and reporting.

• Define requirements and priorities for integrated workflow and reporting capabilities, including planning and inventory management tools, campaign setup and execution workflows, scalable automated reporting, self‑service dashboards, and standardized yet customizable outputs.

• Establish a cohesive workflow strategy that connects audience, planning, activation, measurement, and reporting into a seamless, scalable ecosystem across managed service and self‑service offerings.

• Partner with Product, Engineering, and Analytics teams to shape roadmaps that reduce manual intervention, streamline operational processes, and scale insight generation and delivery.

• Advocate for automation‑first, platform‑driven approaches that improve efficiency, reduce friction, and enable advertiser autonomy while supporting varying levels of advertiser sophistication.

• Ensure tooling and reporting capabilities are tightly aligned with audience strategy and measurement frameworks, enabling consistent, trusted, and actionable outputs.

• Define strategic frameworks that guide managed service and self‑service workflows, including campaign creation, audience selection, measurement integration, and reporting experiences.

• Influence cross‑functional enablement and adoption strategies with Sales and Account teams, ensuring tools and workflows are effectively leveraged—without direct ownership of campaign execution.

Cross‑Functional Leadership & Influence 

• Act as a strategic connector between Sales, Product, Engineering, Data Science, and Analytics teams. 

• Translate advertiser and market needs into clear, prioritized strategy inputs for platform and data teams. 

• Influence executive stakeholders through clear, outcome‑focused storytelling. 

• Establish clarity on roles, responsibilities, and decision frameworks across teams. 

• Define success metrics tied to capability adoption, advertiser impact, and revenue performance. 

Developing Talent and Teammate Engagement

• Build effective teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset.

• Manage execution responsibilities and workload of direct/indirect reports to achieve functional deliverables on time and with quality.

• Develops talent through coaching, feedback, exposure, and stretch assignments in order to meet their own career goals as well as the organization’s priorities

• Establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives.

• Drive the talent selection process in alignment with the company’s talent philosophy for open direct/indirect reporting positions; Ensure all direct reports are appropriately trained and on-boarded.

• Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes.

QUALIFICATIONS:

• Bachelor's Degree

• 10-15 years experience, including deep understanding of first‑party data, identity, and privacy‑safe activation, media measurement methodologies, reporting systems and automation concepts 

• Significant experience in retail media, digital advertising, ad tech, or data‑driven media environments.

• Significant experience with clean rooms, data cloud platforms, and BI tools 

VIRTUAL REQUIREMENTS:

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.

• AI tools are not permitted to be used by the candidate during any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!