Similar Jobs
AdTech • Artificial Intelligence • Digital Media • Marketing Tech
Lead global brand and experiential marketing strategy, manage major industry events and proprietary activations, own budget forecasting and ROI measurement, coordinate with execs, sales, and regional teams, hire/manage vendors and small teams to drive brand perception and commercial outcomes.
Beauty • Retail
Lead Farmacy's brand strategy and integrated 360° marketing, owning campaign development, go-to-market plans, NPD messaging, promotional support, budget management, and cross-functional alignment. Drive brand health analysis, commercial performance, and team development while partnering with Product, Digital, Sales, Creative, Operations, and Finance to accelerate growth and deepen consumer engagement.
Fitness
Lead Arketa's brand strategy, narrative, and creative execution to increase awareness and affinity. Own brand identity, integrated campaigns, content, social, partnerships, and events. Partner cross-functionally with Demand Gen, Product Marketing, Sales, and Leadership to create consistent messaging and high-quality creative across channels while managing agencies, vendors, and internal teams.
Lead overall brand and product strategy at Farmacy Beauty. Responsibilities include campaign development, product pipeline management, and collaboration with marketing and sales teams.
ABOUT US
Farmacy Beauty is a rapidly growing clean skincare brand headquartered in NYC. Our mission is to cultivate conscious beauty. We believe good skin is rooted in healthy ingredients. We focus on farm-sourced, quality ingredients powered by potent actives to create thoughtful, effective formulas.
farmacybeauty.com | @farmacybeauty | sephora.com/farmacy | ulta.com/farmacy
ABOUT THE ROLE
We are looking for a Director to help lead the overall brand and product strategy for Farmacy Beauty. This person will be responsible for the development of brand campaigns, consumer-first storytelling and product pipeline development. In this role, you will collaborate closely with the Consumer Marketing Teams, Creative, Product Development, Sales, and Digital teams (as well as key retailers and external partners) in the execution of our key brand priorities. You will report to the Sr. Director of Global Brand Marketing, and have people manager responsibilities.
KEY RESPONSIBILITIES
Brand Management Support
- Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies
- Support development of marketing calendar and program classifications (Budget Planning)
- Continuously protect & calibrate the articulation of our brand across touchpoints to ensure brand equity & resonance
Brand Storytelling - 360 Campaign & Activation Management
- Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives
- Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication
- Lead and oversee the development of strategic Go-To-Market drivers within the context
- Lead and oversee the end to end go-to-market campaign process, planning & communication
- Oversee recaps & launch post-mortems
- Work with Copywriters to reflect the brand voice
End to End Strategic Product Strategy & Assortment Management - NPD & Existing Portfolio
- Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities
- Oversee the development of key new product development building blocks (e.g. insights, SOP)
- Lead and oversee new product messaging, claims development + educational support
- Identify white space opportunities
Retailer + Promotional Support
- Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment
- Partner closely with Sephora and International sales leaders to develop global strategies that support the core business + accelerate new product launches
- Support promotional marketing activities (kits & sets, merchandise strategy)
Day-to-Day Business Management
- Prepare and support presentations for management meetings
- Own budget management for key marketing spend buckets
- Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations
- Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI
- Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development
Requirements
- 7+ years of professional Marketing experience
- Experience in Beauty industry strongly preferred; passion for the industry is a must
- Detailed, thorough + organized
- Ability to synthesize data to drive business decisions
- Comfortable driving deadlines and holding people accountable
- Creative problem solving expertise
- Able to reliably commute to the NYC office minimum 2 days per week + ad hoc as needed
- Permanently authorized to work in the United States without the need for current or future sponsorship from employer
Benefits
- 15 days PTO + 5 sick/personal days per year
- 16 annual Company holidays
- Health insurance, Dental insurance, Vision insurance
- Life insurance ($25,000 policy, free to employees)
- Commuter benefits (Transit + Parking FSA)
- Health care FSA
- Dependent care FSA
- 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
- 16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents
- $40/month phone stipend
- Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
- Quarterly Gratis Product Stipend
- Monthly Exercise/Gym Reimbursement
PAY RANGE: $140,000-$190,000 base salary with a 15% fiscal bonus opportunity (pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience).
Farmacy Beauty New York, New York, USA Office
552 7th Ave, New York, New York, United States, 10018
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
